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This open space offers multiple interactive challenges and exhibits, including “Be the Broadcaster”—a real-life booth where fans can call the team’s most iconic plays—and the “Gridiron Challenge”, a series of motion-driven, gesture-based challenges that bring out the athlete, cheerleader, uniform designer and touchdown scorer in everyone.
panorama_361B8329_3C38_6D2E_419C_18FBB46AC95D.subtitle = An homage to one of the most influential people the NFL has ever known, this re-creation of Coach Walsh’s Redwood City office serves as both a treasure trove of artifacts and the home of a signature film on Coach Walsh as told from the eyes of players, friends, and others. The Bill Walsh Coaching Universe features an interactive exhibit that chronicles the coach’s vast impact on the coaching ranks of professional football. The artifacts displayed were either presented to Walsh or used by him while serving the team as a coach and executive. Many of pieces on display are on loan to the Museum from the Walsh family.
panorama_361B9E48_3C38_776F_41C9_B40D339213EE.subtitle = An homage to one of the most influential people the NFL has ever known, this re-creation of Coach Walsh’s Redwood City office serves as both a treasure trove of artifacts and the home of a signature film on Coach Walsh as told from the eyes of players, friends, and others. The Bill Walsh Coaching Universe features an interactive exhibit that chronicles the coach’s vast impact on the coaching ranks of professional football. The artifacts displayed were either presented to Walsh or used by him while serving the team as a coach and executive. Many of pieces on display are on loan to the Museum from the Walsh family.
panorama_361B89C4_3C38_3D67_41A0_C53DE22D7C87.subtitle = An homage to one of the most influential people the NFL has ever known, this re-creation of Coach Walsh’s Redwood City office serves as both a treasure trove of artifacts and the home of a signature film on Coach Walsh as told from the eyes of players, friends, and others. The Bill Walsh Coaching Universe features an interactive exhibit that chronicles the coach’s vast impact on the coaching ranks of professional football. The artifacts displayed were either presented to Walsh or used by him while serving the team as a coach and executive. Many of pieces on display are on loan to the Museum from the Walsh family.
panorama_361B96B5_3C38_1721_4180_644F89F36C74.subtitle = An homage to one of the most influential people the NFL has ever known, this re-creation of Coach Walsh’s Redwood City office serves as both a treasure trove of artifacts and the home of a signature film on Coach Walsh as told from the eyes of players, friends, and others. The Bill Walsh Coaching Universe features an interactive exhibit that chronicles the coach’s vast impact on the coaching ranks of professional football. The artifacts displayed were either presented to Walsh or used by him while serving the team as a coach and executive. Many of pieces on display are on loan to the Museum from the Walsh family.
panorama_361263A6_3C38_2D22_4175_A0EC985146D6.subtitle = Established in 2009, the Edward J. DeBartolo Sr. 49ers Hall of Fame recognizes players, coaches, and executives who have displayed one or more of the following qualifications: outstanding production and performance on the field, key contributions to the team’s success, and/or the embodiment of the spirit and essence of the San Francisco 49ers. The vast majority of its members were inducted in the inaugural Class of 2009. There are currently 28 members of the 49ers Hall of Fame. One statue depicts Edward DeBartolo Sr., after whom the Hall of Fame is named, giving this gallery 29 statues total. 17 of our Hall of Fame members are also enshrined in the Pro Football Hall of Fame in Canton, Ohio.
\ A life-size depiction of each member in their signature pose allow for instant recognition of these gridiron legends. Each statue is created individually using several photographs, and sometimes the inductee himself, for reference and precision in the creation of their likeness. The finished figures are placed throughout the gallery space, allowing guests the opportunity to walk amongst the greatest 49ers of all time. Some statues, like the Million Dollar Backfield are placed near those of teammates or coaches to indicate the significance they had on each others' 49ers career.
panorama_375153AD_3C38_ED21_41C9_5EBF2405AE3F.subtitle = Featuring 11 unique gallery and exhibit spaces, the 49ers Museum presented by Foxconn Industrial Internet is a 20,000 square foot facility dedicated to the 49ers past, present, and future. The Museum is dedicated to its values of education, innovation, and heritage and is committed to serving as an exciting, engaging home for fans of all ages.
\ As plans for a new stadium took shape, 49ers Management determined that the forthcoming home venue needed a physical space to celebrate the illustrious history of the team. Early ideas for the Museum focused on a home for the Edward J. DeBartolo Sr. 49ers Hall of Fame as well as a new education program that would serve Bay Area students. The design quickly grew to incorporate all facets of 49ers history and successes. Artifacts, audiovisual content, and state-of-art technology allow guests a fully immersive experience into everything 49ers. The Museum was built in conjunction with Levi's® Stadium, and opened to the public in August 2014.
panorama_361F4B96_3C38_3DE3_41C5_615AC18CCF32.subtitle = Football is a game of numbers and here we have found a way to bring them to life for Museum guests. The gallery is made up of unique numbers—statistics, jersey numbers, records, years—that have a special significance to the 49ers. Each number is featured on a die-cut aluminum panel that both juts out from the wall and lays flat against it to attract a visitor’s eye and deliver content. The panels are placed at varying heights and have been made in varying sizes to create a complex visual look while also making the content discovery simple and quick.
panorama_0AD776C8_29DA_C62E_41A9_8F85A7093AD0.subtitle = The 49ers have long been known as innovators when it comes to the fan experience. In this gallery, guests take in the history behind the team’s mascots, in-game entertainment and other joyful elements of football. This gallery also features "The Faithful Exhibit," a collection of artifacts crafted by 49ers fans.
panorama_361B59C0_3C38_1D5F_41C7_1A815C55F42A.subtitle = The Heritage Gallery is an era-by-era experience of historical items, stories, interactive exhibits and one-of-a-kind artifacts. Spanning the years of 1946 until the present day, guests will leave this hallowed hall with a deep appreciation for the history and tradition that are so important to the 49ers organization.
panorama_360077CC_3C38_1567_41BE_8D8E1340888F.subtitle = The Morabito Theater is named for Tony and Vic Morabito, the Founders and original owners of the 49ers back in 1946. The Theater is one of the most innovative and awe-inspiring theaters in any museum across the country. It can seat 90 people per showing and features a 50’ x 18’ screen and Sony 4K projection technology, which ensures the guest’s movie-going experience is second to none.
\ The feature shown in the theater is the 49ers Signature Film. This piece takes guests on a journey through the history and impact of the 49ers organization and team over time, and emphasizes the themes of family, innovation, and success.
panorama_361B9ED5_3C38_1766_41A5_9048F0F44EB0.subtitle = The Team Gallery is dedicated to every player on the 49ers All-Time Roster. First-person stories from alumni tell listeners what it was like to play for the team. An interactive database allows visitors to research every possible stat on every person that ever wore a 49ers uniform.
panorama_361BB309_3C38_EEEE_41BD_1F4518F599DE.subtitle = The Team Gallery is dedicated to every player on the 49ers All-Time Roster. First-person stories from alumni tell listeners what it was like to play for the team. An interactive database allows visitors to research every possible stat on every person that ever wore a 49ers uniform.
panorama_364C9F49_3C38_1561_41A1_B70871EAFDF7.subtitle = The first stop in the 49ers Museum is the Lobby, designed to quickly engage guests with the space. The Trending wall features everything there is to know about the team’s recent success, what’s happening in the Museum, and our most recently curated artifacts. Farther into the Lobby, our Augmented Reality allows guests to take their place beside current and former players.
panorama_361FBEC3_3C38_1761_41C3_37F982049D81.subtitle = The home to the 49ers five Lombardi Trophies and the rings associated with each championship is each guest’s last stop in the museum. Enjoy the photo opportunity and hear first-hand what it was like to be a part of these momentous victories. This gallery is named in honor of Edward J. DeBartolo Jr., known to his players as "Mr. D," whose leadership and generosity as team owner guided the franchise to its five Super Bowl victories.
panorama_361ECE56_3C38_1763_41A5_628811249E73.subtitle = This state-of-the-art classroom is the home of 49ers EDU. This industry-leading program creates meaningful and relevant experiences through informal education by leveraging football as a platform to connect, engage, and inspire K through 8 students and teachers in STEAM (Science, Technology, Engineering, Arts and Math). The hope is to spark interest and light a fire in the next generation of STEAM professionals to help support the STEM pipeline. Since its inaugural year in 2014, 49ers EDU has served over 250,000 participants through its programming. In order to remove any barriers of entry, 49ers EDU programming is completely free of cost to the end user and makes free transportation available for those schools with an expressed need within a 75-mile radius. Learn more about 49ers EDU here.
\ To learn more about 49ers EDU, click the link icon \ above.
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"10"


Number of field goals DL Bob St. Clair (1953-1963) blocked in the 1956 season. St. Clair was 6'9", so he had a special ability to block kicks and punts, which sometimes worked to his disadvantage. In 1956 he blocked a punt versus the Los Angeles Rams and lost 5 of his teeth in the process
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"105"


Franchise record for longest kickoff return, set by CB/KR Abe Woodson (1958-1964) in a 24-16 win over the Los Angeles Rams on 11/8/1959
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"16"


Most every 49ers fan knows that QB Joe Montana (1979-1992) wore number 16. Many people do not know, however, that the number is also special to Montana for another reason. Joe threw his first touchdown for 16 yards to TE Bob Bruer (1979) versus the Denver Broncos on 11/18/79
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"18"


Franchise record for average yards per reception in a career, held by WR Gene Washington (1969-1977)
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"181"


Yards gained on the ground by QB Colin Kaepernick in the 49ers NFC divisional playoff game against the Green Bay Packers in 2012. Kap's huge day marked the highest-single game rushing performance by a QB in NFL history
HTMLText_8DB653AA_F68D_F738_41AC_7605673E5136.html =
"191"


Franchise record for most rushing attempts in a rookie season, set by RB Vic Washington (1971-1973) in 1971. Vic tallied 811 yards and 3 touchdowns that year
HTMLText_8D77645B_F68D_5118_41DC_2E7F71D886C3.html =
"1961 ('61)"


Year in which QB Billy Kilmer (1961-1962, 1964, 1966) set the franchise record for touchdown runs by a rookie in one game. On 10/15/61, Kilmer scored on rushes of 1, 2, 5, and 20 yards. He had 115 yards on 20 carries for the day.
HTMLText_8D96FC95_F68D_D1E8_41D8_A1773F3608ED.html =
"2006"


Year in which Frank Gore set the franchise record for 100-yard rushing games, with 9.
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"2007 ('07)"


From his rookie season in 2007 through 2013, LB Patrick Willis was the only player in the NFL with more than 20 sacks (20.5), more than 16 forced fumbles (16), and 7 or more interceptions (7)
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"217"


Franchise record for most kickoff returns by a 49ers player during a career, held by RB/KR Dexter Carter (1990-1996). Carter racked up 4,707 kick return yards in his seven-year stint with the team; his longest return was 98 yards for a score
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"27"


49ers team record for most points scored in the first quarter of a game. QB Y.A. Tittle (1951-1960) threw 3 touchdowns and RB Joe Perry (1948-1960) ran 1 across the goal line in the first quarter of the team's 48-21 victory over the Green Bay Packers on 12/7/58
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"355"


Franchise record for most completions in a season, set by QB Jeff Garcia (1999-2003) in 2000. Garcia, a Gilroy native, blew th doors wide open that year, racking up 4,278 yards and 31 touchdowns.
HTMLText_8D69E24C_F68D_717F_41CF_98C7C0801FB2.html =
"36"


"Monday Night Football" is an electric event, and Candlestick Park saw its share of primetime action. The 49ers played 36 Monday Night games at "The 'Stick," Winning 25 and losing 11
HTMLText_8DA00EA6_F68D_F128_41E7_91CFAB735AD5.html =
"49"


It's a privilige to wear jersey number 49 for the San Francisco 49ers. 11 different players have done so in the history of the franchise. RB Jim Monachino (1951, 1953) was the first in 1953
HTMLText_8B5D874E_F68D_5F78_419B_3035D26C3E2C.html =
"5"


Number of 49ers players named AP NFL MVP between 1970-1994. John Brodie did it once ('70), Joe Montana did it twice ('89, '90) and Steve Young also did it twice ('92, '94).
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"55"


NFL Record for most points scored in a Super Bowl game, set against the Denver Broncos in Super Bowl XXIV.
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"56"


Franchise record for points in a game. The team crossed the goal line 8 times against the Atlanta Falcons in a 56-17 shellacking on 10/18/1992
HTMLText_8DB5A669_F68D_F138_41DF_FC449C55CB50.html =
"6"


Jersey number 6, K Mike Cofer (1988-1995), holds the franchise record for most points after touchdown (PATs) made in one game. Cofer was 8-8 on PATs three different times (vs. Chicago on 12/23/91, vs. Atlanta on 10/18/92, and at Detroit on 12/19/93).
HTMLText_8D607ECB_F68D_5178_41E7_B006E2F84E55.html =
"67.3"


Franchise record for best kickoff return average in a single game, held by KR Lenny Lyles (1959, 1960). Lenny returned 3 kicks for 202 yards and 1 touchdown versus the Baltimore Colts on 12/18/60
HTMLText_8D986FCB_F68D_AF78_41E8_9A478B5EED1A.html =
"74"


Jersey number 74, T Joe Staley recorded 16 starts his rookie season at right tackle before being converted to left tackle. Joe was named to the Pro Bowl team 3 consecutive years in 2011, 2012, and 2013
HTMLText_8D9D3336_F68D_B728_41D5_4D5807711C90.html =
"82"


Jersey number 82, TE Ted Kwalick (1969-1974) scored the 49ers first touchdown in Candlestick Park, catching a 9-yard pass from John Brodie on 10/10/1971 versus the Rams
HTMLText_8DA9842A_F68D_D138_41DF_7ADF14DF9161.html =
"89.5"


Franchise record for career sacks, set by DL Bryant Young (1994-2007). Young was a mainstay on the 49ers defensive line for more than a decade and also won the NFL's Comeback Player of the Year Award in 1999 after his return from a season-ending broken leg in 1998.
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"9"


Team record for forced turnovers in one game. The 49ers recovered four fumbles and intercepted five passes in a 38-7 trouncing of the Oakland Raiders on 12/20/1970. Five different players snagged a pick in the game, including two 49ers Hall of Famers, LB Dave Wilcox (1964-1974) and CB Jimmy Johnson (1961-1976), who ran his back 36 yards for a touchdown
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Franchise record for highest single-game completion percentage with a minimum of 15 pass attempts, set by QB Alex Smith (2005-2011). Smith completed 18 of 19 passes for 232 yards and three touchdowns in a 24-3 rout of Arizona on 10/29/12
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"96"


In one of the most electrifying runs in team history, RB Garrison Hearst (1997-2003) scooted 96 yards to paydirt to put an exclamation point on the 49ers 36-30, season-opening win against the New York Jets on 9/6/98. It remains a franchise record for an overtime run
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Fred Dean Makes a First Impression


Fred Dean joined the 49ers six weeks into the 1981 season, and just three days before a key contest with the Dallas Cowboys. In his first game he created chaos, sacking QB Danny White three times and knocking down a pair of passes in the 45-14 win. Seen here is Dean’s jersey and his 1982 Mackey Award. He also was named 1981 NFC Defensive Player of the Year after registering 13 sacks.
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All-America Football Conference Established


These are the minutes of an organizational meeting of the AAFC arranged by league founder Arch Ward. Tony Morabito (seated, second from left) attended after his attempts to acquire an NFL franchise were rejected. He persuaded Allen Sorrell, E.J. Turre, and his younger brother, Vic Morabito, to join him in the football venture. The league’s constitution and rules booklet is also seen.
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Bill Walsh
Head Coach, 1979-88


Led “The Team of the ‘80’s to three Super Bowl titles (XVI, XIX, XXIII) in 10 years. Compiled a .617 winning percentage with a 102-63-1 mark that included 10 wins in 14 postseason games. Notorious for his reputation of being an outstanding offensive coach, Walsh developed what is now known as the West Coast Offense”. Named NFL Coach of the Year in 1981 and í84. Attended San Jose State. Born November 30, 1931 in Los Angeles, CA.
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Bob St. Clair
Tackle, 1953-64


Exceptional offensive lineman. Also played goal line defense and blocked 10 field goals in 1956. Once lost five teeth when blocking a punt. Earned All-NFL honors three times and made five Pro Bowl appearances. Attended University of San Francisco and Tulsa. Born February 18, 1931 in San Francisco, CA.
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Bryant Young
Defensive Tackle, 1994-07


Originally selected by San Francisco seventh overall in the 1994 NFL Draft, Young spent his entire 14-year career with the 49ers, starting all 208 games in which he appeared and registering 774 total tackles, 27 passes defensed, eight forced fumbles, six fumble recoveries and 89.5 sacks, which ranks first in franchise history since sacks became an official statistic in 1982. Young’s 208 games played are tied for the third-most in franchise history and the most among 49ers defensive linemen. He also started all 11 postseason games in which he appeared and notched 37 total tackles, six passes defensed, one forced fumble and 3.0 sacks. Young was a member of San Francisco’s Super Bowl XXIX championship team. He earned the NFL Defensive Rookie of the Year in 1994 and was also a four-time All-Pro (1996, 1998-99, 2001) and Pro Bowl (1997, 2000, 2002-03) selection and named the NFL Comeback Player of the Year in 1999. Young was named the recipient of the Len Eshmont Award eight times (1996, 1998-00, 2004-07), the most in franchise history, and was also the recipient of the Bill Walsh Award in 2004 and the Ed Block Courage Award in 2005. Born January 27, 1972 in Chicago Heights, IL.
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Charles Haley
Linebacker, 1986-91, ‘99


One of only a few players in NFL history to have won five Super Bowl Championships (XXIII, XXIV, XXVII, XXVIII, XXX). Originally drafted by the 49ers in the fourth round (96th overall) of the 1986 NFL Draft from James Madison University, he played two stints for the 49ers, re-joining the team in the 1998 postseason following five seasons with the Dallas Cowboys. He appeared in a total of 106 regular season games (63 starts) with San Francisco. During his 12-year NFL career, Haley was a five-time Pro-Bowler (1988, 1990-91, 1994-95), two-time First-Team All-Pro (1991, 1994) and was twice named NFC Defensive Player of the Year (1990, 1994). He finished with 100.5 career sacks, registering 10-or-more sacks six times during his career. He also either led or shared the team lead for sacks in each season he played for San Francisco, including 12 sacks as a rookie and a career-high and NFC-leading 16 sacks in 1990. His 66.5 sacks as a 49er rank second in franchise history. He holds the Super Bowl record with 4.5 sacks and his 11 postseason sacks rank tied for fifth in NFL history. Born January 6, 1964 in Gladys, VA.
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Charlie Krueger
Defensive Tackle, 1959-73


Krueger was drafted in the first round (9th overall pick) in 1958 by the 49ers out of Texas A&M. Two-time Pro Bowl defensive tackle (1960, 1964) and three-time All-Pro (1960,1965,1966) who anchored the defensive line for San Francisco during 15 seasons. Played 198 games for the 49ers, the seventh most overall and the second most of any defensive lineman in team history. Teammates selected him as the Len Eshmont Award winner in 1968. Had his jersey retired in 1974. Born January 28, 1937 in Caldwell, TX.
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Dave Wilcox
Linebacker, 1964-74



Nicknamed “The Intimidator” by coaches and teammates for his tough, hard-nosed playing style. Considered to be one of the finest outside linebackers to ever play the game. Earned seven Pro Bowl nominations and was a seven-time All-Pro selection. Was selected by his teammates as the Len Eshmont Award winner as the team’s most inspirational and courageous player in 1967. Had his best season as a professional in 1973, recording 104 tackles, 13 for loss, two interceptions, four forced fumbles and one fumble recovery. Born September 29, 1942 in Eugene, OR.
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DeBerg’s Voice Box Quiets Jets


Prior to playing the New York Jets in 1980, quarterback Steve DeBerg could barely speak, the result of a blow to his larynx. At the behest of Coach Bill Walsh, trainer Hal Wyatt rigged together this voice amplifying system, which DeBerg wore under his jersey. DeBerg silenced a Shea Stadium crowd by throwing for two touchdowns. The 49ers beat the Jets 37-27.
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Dwight Clark
Wide Receiver, 1979-87


Drafted by the 49ers in the 10th round (249th overall) of the 1979 NFL Draft, Clark spent his entire nine-year playing career with San Francisco (1979-87), appearing in 134 regular season games, the third-most among 49ers wide receivers, and registered 506 receptions for 6,750 yards (13.3 average) and 48 touchdowns. He also appeared in nine postseason contests, adding 48 receptions for 726 yards and three touchdowns while helping to bring the first two Super Bowl championships to the 49ers organization.
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Edward J. DeBartolo Jr.
Owner, 1977-2000


Widely regarded as one of the most successful owners in the history of pro sports after taking over the 49ers in 1977. In 23 years at the helm, guided 49ers to a 22-11 postseason record and 13 division titles as San Francisco became first franchise in NFL history to win five Super Bowl Championships (1981, ‘84, ‘88, ‘89 and ‘94). The 49ers reached the playoffs on 16 occasions during DeBartolo’s final 18 seasons as owner, posting a 207-72-1 regular season record. Born November 6, 1946 in Youngstown, OH.
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Fred Dean
Defensive End, 1981-85


One of the first true pass-rushers in the game, Dean’s revolutionary play made an immediate impact upon joining the 49ers in a 1981 mid-season trade. Went on to help the 49ers win Super Bowl XVI and Super Bowl XIX. Recorded 93.5 sacks in career, including 40 sacks in five seasons with 49ers to rank 7th on team’s all-time list. Posted career-high 17.5 sacks in 1983. Was a four-time Pro Bowler (1979-81, 83) and All-Pro (1979-81, 83). Earned UPI’s NFC Defensive Player of the Year (1981). Born February 24, 1952 in Arcadia, LA.
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From Kezar Usher to 49ers Head Coach


George Seifert spent his teenage years playing football at Kezar Stadium for Polytechnic High School, and his Sundays ushering 49ers games there as well. In 1989, Seifert earned a premium parking space at Candlestick Park after being names head coach of his hometown team. The Mission District native guided San Francisco to two Super Bowl titles and the highest win-loss percentage (.77) of any head coach in 49ers history.
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Garcia Attracts Attention


San Jose State quarterback Jeff Garcia threw for 380 yards and three scores in a near upset of Coach Bill Walsh’s Stanford squad in 1993. Walsh never forgot it. He rejoined the 49ers as general manager and in 1999 persuaded Garcia to leave the Calgary Stampeders for the 49ers. Garcia was selected to three Pro Bowls as a 49ers player. Seen here is his collegiate jersey.
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George Seifert
Secondary Coach, 1980-82
Defensive Coordinator, 1983-88
Head Coach, 1989-96


Spent 17 seasons with the 49ers after joining the franchise in 1980 as the team’s secondary coach before being promoted to head coach in 1989. In his eight seasons as head coach of the 49ers, Seifert produced a 98-30 regular season record (.766) and collected two Super Bowl victories. Seifert is one of three coaches in NFL history to win a Super Bowl during his rookie campaign. Born January 22, 1940 in San Francisco, CA.
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Gold Rush Heritage


The “Forty Niners” name pays homage to the Gold Rush pioneers who flooded Northern California in 1849 and built the city of San Francisco. Seen here is a team pennant from the 1940s. The club’s original logo embodied the city’s rugged frontier heritage. It consisted of a gold miner clad in boots, checkered pants, and a lumberjack shirt, firing a pair of pistols.
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Gordy Soltau
Wide Receiver, 1950-58


Played both kicker and wide receiver for San Francisco, retiring as the franchise’s all-time leading scorer with 644 points. Played all 9 NFL seasons with the 49ers, missing just 2 games from 1950-58. Led the 49ers in scoring each year and led the NFL in scoring in 1952 and 1953. Earned 3 Pro Bowl Selections from 1951-53. In 1951, ranked 2nd in the NFL with 59 receptions for 826 receiving yards. Soltau finished his career with 249 receptions for 3,487 yards and 25 touchdowns. Converted 70-of-139 field goals for 303 points. Prior attending college in the Office of Strategic Services, an elite branch of the Navy, where he was one of the first combat divers during World War II. Played college ball at Minnesota. Born January 25, 1925 in Duluth, MN.
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Gore’s Scores Pace Comeback


The 49ers fell behind Atlanta, 17-0, in the 2012 NFC Championship Game, the rallied in the second half to win, 28-24. Seen here are the 2012 Halas Trophy and NFC Championship ring. Frank Gore ran for two scores, including the deciding fourth quarter touchdown from nine yards out. The winning play, “13 Stark,” is displayed on Offensive Coordinator Greg Roman’s play sheet.
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Hugh McElhenny
Halfback, 1952-60


One of only three players to gain over 11,000 yards carrying the ball. Scored 60 career touchdowns, 38 rushing, including a 42-yard touchdown run on his first pro play in preseason. In 1952 McElhenny had the longest punt return (94) and longest play from scrimmage (89). Scored two touchdowns in first Pro Bowl after his rookie year. Also played for Minnesota Vikings (1961-62), New York Giants (1963) and Detroit Lions (1964). Played college football at University of Washington. Born December 31, 1928 in Los Angeles, CA.
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Iron Men and Leather Helmets


Buck Shaw, the 49ers first head coach, reviews a play with team members who are wearing the club’s original helmet. From left to right are halfback Ned Matthews, fullback Ed Robnett, quarterback Jesse Freitas, halfback Earle Parsons, and Shaw. San Francisco finished 9-5 in 1946, second place in the AAFC Western Division behind the Cleveland Browns.
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Jerry Rice
Wide Receiver, 1985-2000


Considered the best wide receiver in NFL history, Rice holds 14 regular season records and 10 postseason records. Among them, he is the all-time leader in career receptions (1,549), receiving yards (22,895) and touchdown receptions (197). Rice, a 10-time All-Pro was selected to 13 Pro Bowls and won three Super Bowl championships with the 49ers (1988, ‘89, ‘94). He was twice named AP NFL Offensive Player of the Year (‘87, ‘93). Rice played his first 16 seasons in San Francisco, where he holds nearly every 49ers receiving record. Born October 13, 1962 in Starkville, MI.
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Jimmy Johnson
Cornerback, 1961-76


Starter on both offense and defense at UCLA. Began 49ers career as a defensive back, moved to offense, then stayed at DB in his third season. Intercepted 47 passes for 615 yards, including five his rookie year. As a receiver in 1962 he caught 34 passes for 627 yards and four touchdowns. Recognized as one of the best man-to-man defenders in NFL history. Played in five Pro Bowls and twice won the prestigious Len Eshmont Award selected by his teammates for inspirational play. Born March 31, 1938 in Dallas, TX.
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Joe Montana
Quarterback, 1979-92


Solidified his place in pro sports annals with numerous NFL records and a legendary reputation as a leader. Finished his career with 40,551 yards passing and 273 touchdowns. Ranks second in team history with a 92.3 career passer rating and 62.3 completion percentage. Led league in passing in 1987 and ë89. Won back-to-back NFL MVP awards in 1989 and ë90. Named Sports Illustrated Sportsman-of-the-Year in 1990. Named Super Bowl MVP three times. Directed team to the playoffs 12 times and boasts a 95.6 passer rating in 23 postseason games. Holds NFL postseason record for touchdowns (45), while ranking second in 300-yard passing games (6), completions (460), attempts (734) and yards gained (5,772). Born June 11, 1956 in New Eagle, PA.
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Joe Perry
Fullback, 1948-60, ‘63
Kicking Coach/Game Scout, 1968-69


Was first player in NFL history to gain 1,000 yards in two consecutive seasons. His 9,723 rushing yards, in the AAFC and NFL combined, placed him second only to Jim Brown when he retired. Finished career with 12,505 combined yards. Nicknamed “The Jet” because of his quick starts. Also played for the Baltimore Colts (1961-62). Attended Compton Junior College. Born January 22, 1927 in Stevens, AR.
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John Brodie
Quarterback, 1957-73


Holds the team record with 17 years of service. Ranks second in team history with 31,548 passing yards and third with 214 touchdown passes. Guided the 49ers to back-to-back NFC Championship games in 1970 and 1971. Was named NFL Most Valuable Player in 1970. Born August 14, 1935 in San Francisco, CA.
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John Henry Johnson
Fullback, 1954-56


Was a member of what’s been noted as the finest backfield in NFL history. The foursome known as “The Million Dollar Backfield” and “The Fabulous Foursome” included three other Hall of Famers: QB Y.A. Tittle and RBs Joe Perry and Hugh McElhenny. Gained 6,803 yards rushing, including 48 touchdowns. Also played for the Detroit Lions (1957-59), Pittsburgh Steelers (1960-65) and Houston Oilers (1966). Attended St. Mary’s College and Arizona State University. Born November 24, 1929 in Waterproof, LA.
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John McVay
San Francisco 49ers, 1979-2003


His commitment and contributions to the 49ers help to form the rich traditions the team strives to carry on today. Played an integral role in the great success the franchise has achieved, helping to construct teams responsible for five Super Bowl victories. Joined the 49ers in 1979 as the team’s Director of Player Personnel and went on to spend 21 seasons with the franchise. Among the many roles he filled throughout his tenure, served as Vice President and General Manager from 1983-1994 before retiring in 1995. Rejoined the 49ers in 1999 and served as Vice President/Director of Football Operations through the 2003 season. Born January 5, 1931 in Bellaire, OH.
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Leo Nomellini
Defensive Tackle, 1950-63


Was the first ever draft choice after the 49ers joined the NFL. Played every 49ers game for 14 seasons. Altogether, he played in 174 consecutive regular season games, including 10 trips to the Pro Bowl, and played in 266 contests. “The Lion” became one of the few to be named to an All-NFL team on both offense and defense. Retired at age 39. Played college ball at the University of Minnesota. Born June 19, 1924 in Lucca, Italy.
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Levi’s® Stadium Springs to Life


The 49ers celebrated the groundbreaking for Levi’s® Stadium on April 19, 2012. Santa Clara voters approved the project in June 2012. Displayed here are items from the ceremony, including a gold shovel and construction helmet. Team CEO Jed York presided over the event. The $1.2 billion venue has become the premier outdoor destination for sports and entertainment on the West Coast since opening in 2014.
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McIntyre Sets Sail for Honolulu


When guard Guy McIntyre traveled to Hawaii for his first Pro Bowl in 1989, he already has three super Bowl rings. McIntyre earned five straight Pro Bowl berths from 1989 to 1993. He wore these pants and this jersey during one of those games. In addition to being a devastating blocker, McIntyre once scored on a 17-yard pass from Joe Montana in 1988.
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Niners Claim Fifth Super Bowl Title


The 49ers scored two touchdowns in less than five minutes at Super Bowl XXIX, then cruised to a 49-26 win over the San Diego Chargers at Joe Robbie Stadium in Miami, Florida. QB Steve Young threw six touchdown passes and earned MVP honors as San Francisco won its fifth Vince Lombardi Trophy. RB Dexter Carter wore this uniform in the game.
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Nolan Develops Winning Framework


Head Coach Dick Nolan led the 49ers to three straight playoff appearances from 1970-1972. He was named NFC Coach of the Year in 1970 after guiding the 49ers to a 10-3-1 record and the franchise’s first NFC West division championship. Nolan used this playbook during the 1971 season. He posted a 54-53-3 records through eight years with the 49ers. His son Mike was named head coach in 2005.
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R.C. Owens
Wide Receiver, 1957-61


An eight-year NFL veteran, R.C. “Alley Oop” Owens spent his first five seasons as a member of the 49ers, totaling 177 receptions for 2,939 yards and 20 touchdowns with San Francisco. His most productive year came in 1961 when he started all 14 games, caught 55 passes for 1,032 yards and scored five touchdowns. A former college basketball star, Owens transferred his skills over to the football field and was notorious for out-leaping defensive backs for high arching passes from QB Y.A. Tittle. Thus, the origin of the term “Alley Oop” was created, and later became more well-known from its use in basketball. A free agent in 1962, Owens went on to play with the Baltimore Colts and New York Giants, before retiring following the 1964 season. After his playing career ended, Owens spent more than two decades working for the 49ers. In that time, he held various positions for the team, including Director of Training Camp and Director of Alumni Relations. Born November 12, 1934 in Shreveport, LA.
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Rocklin Fishing Derby


Training camp at Sierra College in Rocklin, California involved hard work on hot summer days, but players also had time for team bonding and relaxation. The annual fishing derby, using these poles, was one of the club’s most popular off-field activities. Prizes were awarded for the day’s biggest catch. One year, tight end Wesley Walls won the competition after reeling in an albino catfish. “Bubba (Paris) used to practice during his free time,” recalled Guy McIntyre. “He wanted to win the prize.” R.C. Owens helped coordinate training camp. The town of Rocklin recognized Owens with this plaque and named him Grand Marshal of the annual parade. The team also was presented with the Key to the City of Rocklin, seen here.
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Roger Craig
Running Back, 1983-90


A member of three Super Bowl Championship teams, Craig ranks third in franchise history with 7,064 rushing yards and first in career rushing attempts (1,686). He also ranks third in franchise history in receptions (508) and total touchdowns (66). Craig became the first running back in NFL history to register 1,000 rushing yards and 1,000 receiving yards in a single season (1,050 rushing yards and 1,016 receiving yards in 1985). He was also selected to the Pro Bowl four times. Born July 10, 1960 in Davenport, IA.
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Ronnie Lott
Defensive Back, 1981-90


Known as one of the most ferocious and feared players in NFL history. Played in 10 Pro Bowls and won four Super Bowl Championships. Earned All-Pro honors at three different positions: cornerback, free safety and strong safety. Registered 1,161 career tackles, including five seasons with at least 100 tackles. Ranks tied for 6th in NFL history with 63 interceptions. Led the league in interceptions in 1986 and 1991 and returned five interceptions for touchdowns. Tied for the NFL record for postseason interceptions with nine. Named to the 75th Anniversary All-Time team, 1980ís All-Decade team and Super Bowl Silver Anniversary team. Born May 8, 1959 in Albuquerque, NM.
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San Francisco Dominates Los Angeles


The 49ers crushed the Rams, 30-3, in the 1989 NFC title game, posting 442 yards of offense. Joe Montana completed 26 of 30 passes with touchdowns to John Taylor and Brent Jones. RB Roger Craig ran for 94 yards. Tom Rathman added 63 rushing yards and six catches. Interceptions by Tim McKyer, Keena Turner, and Ronnie Lott aided the victory.
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Staley’s Catch


Tackle Joe Staley’s job is to protect the quarterback. Occasionally, the offensive coordinator rewards the former collegiate tight end with a pass-catching opportunity. On the final day of the 2013 season against the Arizona Cardinals, Staley lined up in a tackle-eligible formation and caught a 14-yard pass for a first down. It was his second NFL reception. These are Staley’s game-worn shoes.
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Steve Young
Quarterback, 1987-99


One of the greatest quarterbacks in NFL history, standing as the 3rd most accurate passer in league history and possessing an outstanding 96.8 quarterback rating. Dominating arm strength and mobility yielded 232 regular season touchdown tosses and 4,239 rushing yards during his years at Tampa Bay (1985-86) and San Francisco (1987-99). Recorded 28, 300-yard passing games during his prolific career. His 43 rushing touchdowns are the most by a quarterback in NFL history. Was a two-time NFL Most Valuable Player (1992 & 1994) and Super Bowl XXIX MVP. Earned 7 consecutive Pro Bowl nominations (1992-98) and was All-Pro (1992-94). His six touchdown passes in Super Bowl XXIX victory over San Diego stands as a Super Bowl record. Born October 11, 1961 in Salt Lake City, UT.
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Steve Young
Quarterback, 1987-99


One of the greatest quarterbacks in NFL history, standing as the 3rd most accurate passer in league history and possessing an outstanding 96.8 quarterback rating. Dominating arm strength and mobility yielded 232 regular season touchdown tosses and 4,239 rushing yards during his years at Tampa Bay (1985-86) and San Francisco (1987-99). Recorded 28, 300-yard passing games during his prolific career. His 43 rushing touchdowns are the most by a quarterback in NFL history. Was a two-time NFL Most Valuable Player (1992 & 1994) and Super Bowl XXIX MVP. Earned 7 consecutive Pro Bowl nominations (1992-98) and was All-Pro (1992-94). His six touchdown passes in Super Bowl XXIX victory over San Diego stands as a Super Bowl record. Born October 11, 1961 in Salt Lake City, UT.
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Steve Young’s Victory Lap


For the third straight season, the 49ers met the Dallas Cowboys for the 1994 NFC crown. Eric Davis opened the scoring with a 44-yard interception return. Steve Young threw two touchdown passes and ran for another in the 38-28 win. Young’s best run came after the game when he took an emotional victory lap around the Candlestick field.
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Super Bowl XIX
January 20, 1985


Future Pro Football Hall of Fame quarterbacks Joe Montana and Dan Marino squared off at Stanford Stadium in Super Bowl XIX. Montana walked away with the Most Valuable Player award after passing for 331 yards and accounting for four touchdowns in the 49ers 38-16 win over the Miami Dolphins. He threw a pair of touchdown passes to running back Roger Craig and connected with running back Carl Monroe for a third score. Montana also found the end zone on a six-yard run. San Francisco compiled 537 yards of total offense. Defensive linemen Dwaine Board, Manu Tuiasosopo, and Gary Johnson met Marino behind the line of scrimmage for a total of four sacks and a loss of 29 yards in the 49ers second Super Bowl victory.
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Super Bowl XVI
January 24, 1982


Quarterback Joe Montana gave the 49ers a 7-0 first quarter lead with a one-yard plunge. Early in the second quarter, running back Earl Cooper finished off a 92-yard drive by hauling in an 11-yard scoring pass from Montana. Two field goals from kicker Ray Wersching gave San Francisco a 20-0 lead at halftime. The 49ers’ 20-7 lead late in the third quarter was challenged when the Cincinnati Bengals marched to the two-yard line. Bengals quarterback Ken Anderson floated a pass to his running back Charles Alexander, who was then met by LB Dan Bunz head-on and stopped inches short of the goal line, a play known in team lore as “The Stop.” The 49ers beat the Cincinnati Bengals 26-21 at Super Bowl XVI to earn the franchise’s first NFL championship.
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Super Bowl XXIII
January 22, 1989


Super Bowl XXIII saw the 49ers once again face off against the Cincinnati Bengals, this time with a nail-biter ending. With 3:20 remaining, Cincinnati lead 16-13 when quarterback Joe Montana began “The Drive,” an 11-play, 92-yard march towards the end zone. The series finished with Montana’s 10-yard pass to wide receiver John Taylor for the winning touchdown. The defense kept the Bengals at bay when Cincinnati got the ball back with 26 seconds left in the game, including a clutch sack by future Pro Football Hall of Fame linebacker Charles Haley. Wide receiver Jerry Rice was the game’s Most Valuable Player with 11 receptions for 215 yards and one touchdown. This third Super Bowl championship for the 49ers ended up being the last game at the helm for legendary head coach Bill Walsh.
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Super Bowl XXIV
January 28, 1990


Super Bowl XXIV was billed as a showdown between hot shot quarterbacks Joe Montana and John Elway. Montana stole the spotlight. In the first half, he fired touchdown passes to Jerry Rice, Brent Jones and Rice again as San Francisco built a 27-3 halftime lead over the Denver Broncos. Montana finished the game connecting on 22 of 29 tosses for 297 yards and five touchdowns as the 49ers established Super Bowl records for points scored and margin of victory in the 55-10 blowout. To the surprise of no one, Montana earned his third Super Bowl Most Valuable Player award. With the “back to back” victory, San Francisco became the fourth NFL franchise to win consecutive Super Bowls.
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Take the N-Judah or the 72-Sunset


The Kezar Stadium parking lot held fewer than 300 cars, so public transportation was the preferred mode of travel for fans attending 49ers games. Muni buses and streetcars regularly ran near Kezar, but on game day, as 50,000 people descended on the stadium, special bus routes (like the one on this sign) shuttled fans to the park.
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Terrell Owens
Wide Receiver, 1996-2003


Originally selected by the 49ers in the third round (89th overall) of the 1996 NFL Draft out of the University of Tennessee at Chattanooga, Owens played in 121 games (107 starts) and registered 8,572 receiving yards and 81 touchdowns on 592 receptions, while also adding 21 rushing attempts for 162 yards and two touchdowns in his eight seasons with San Francisco (1996-03). He started all nine postseason games in which he appeared with the organization and hauled in 39 receptions for 554 yards and four touchdowns. Ranks second in franchise history in receptions (592), receiving yards (8,572), receiving touchdowns (81), games with 100-or-more receiving yards (25) and 1,000-yard seasons (five), trailing only Edward J. DeBartolo Sr. 49ers Hall of Famer and Pro Football Hall of Fame member Jerry Rice in each category. Attended the University of Tennessee at Chattanooga. Born December 7, 1973 in Alexander City, AL.
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The Cathcart Brothers


Sam Cathcart wore this sideline jacket while a back and kick returner with the 49ers (1949-1950, 1952). He teamed with his brother, Royal Cathcart, in the San Francisco backfield in 1950. Sam hauled in a 72-yard touchdown pass from Frankie Albert against Cleveland in 1949. It was the 49ers longest reception during the team’s four years in the AAFC.
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The Winding Road to Canton


The 49ers acquired future Hall of Famer Steve Young from Tampa Bay in 1987 for two draft picks. During 13 seasons in San Francisco, the great-great-great grandson of Brigham Young threw for 221 touchdowns and completed 65 percent of his passes. See here is Young’s travel bag along with the shoes and jersey he wore in 1999, his final 49ers season.
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Tom Rathman
Fullback, 1986-93
Running Backs Coach, 1996-2002, 2009-16


Originally selected by the 49ers in the third round (56th overall) of the 1986 NFL Draft, in eight seasons with the club (1986-93), Rathman played in 115 games (91 starts) and rushed for 1,902 yards and 26 touchdowns on 516 carries, while adding 294 receptions for 2,490 yards and eight touchdowns. A member of two Super Bowl Championship teams (Super Bowl XXIII & XXIV), Rathman also appeared in 14 postseason games (10 starts) and rushed for 287 yards and four touchdowns on 64 attempts in addition to 38 receptions for 327 and one touchdown. Following his playing career, Rathman returned to the 49ers late in the 1996 season as the team’s running backs/assistant tight ends coach. In 1997, he was named the team’s running backs coach, a position he held for six seasons (1997-2002). After spending three seasons away from the organization, Rathman returned to the 49ers to coach the running backs in 2009, a position he held for eight seasons (2009-16). Born October 7, 1962 in Grand Island, NE.
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Tony & Vic Morabito
Founder/Owners, 1946-64


Founder Tony Morabito (1946-1957) and Co-Owner Vic Morabito (1950-1964). The founding family and original owners of the San Francisco 49ers. Tony Morabito established the Bay Area’s first major league professional sports franchise when the 49ers played their first season in 1946. The brothers from San Francisco transitioned the team from an upstart in the All-American Football Conference to a major NFL franchise in 1950. Signed future Pro Football Hall of Famers Joe Perry, Hugh McElhenny, John Henry Johnson, Y.A. Tittle, Bob St. Clair, Leo Nomellini and Jimmy Johnson and also attracted the likes of R.C. Owens, John Brodie, Charlie Krueger, Billy Wilson and many other top talents during their tenure. After Tony’s passing in 1957, Vic retained control of the organization until his own death in 1964. Throughout both the AAFC and the NFL, the 49ers went 128-110-6 during Tony and Vic Morabito’s era (including a trip to the AAFC Championship Game in 1949 and the NFC playoffs in 1957) and became one of the NFL’s premier franchises.
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Wilcox Just Does It


Dave Wilcox was one the first Pro Football Hall of Famers to wear Nike products as a player. These are his prototype Nike Astrograbber shoes from 1974. Wilcox starred at Oregon and was the 49ers third-round draft pick in 1964. A dominating linebacker for San Francisco, Wilcox was selected to the Pro Bowl seven times. Also seen is his sideline jacket.
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Y.A. Tittle
Quarterback, 1951-60
Offensive Consultant, 1965-69


Had 17 years of NFL experience, finishing his career with 33,070 passing yards and 281 touchdowns (39 rushing). Won NFL Most Valuable Player Award in 1961 and í63. Threw 33 touchdown passes and a career-high 3,224 yards in 1962. In í63 he threw 36 touchdowns, completing 60.2 percent of his passes. Also played for the Baltimore Colts (1948-50) and the New York Giants (1961-64). Played college ball at Louisiana State University. Born October 24, 1926 in Marshall, TX.
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"The Stop"


Super Bowl XVI turned on a dramatic goal line stand. On third down at the two, Bengals quarterback Ken Anderson floated a swing pass to Charles Alexander. Dan Bunz, wearing this jersey, leveled Alexander inches short of scoring. The Bengals went for six points on fourth down and were stopped again, turning momentum back to the 49ers.
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Super Bowl XIX at Stanford


Super Bowl XIX at Stanford was billed as a quarterback battle between Joe Montana and Dan Marino. It quickly turned one-sided as Montana threw for 331 yards and three touchdowns, and earned his second Super Bowl MVP award. San Francisco gained 537 yards in the 38-16 win. Roger Craig scored three touchdowns. Here are a seat cushion and pennant from the game. The old Stanford Stadium seating was mostly backless wooden bleachers. In order to make the experience more comfortable for fans, the NFL commissioned portable seat cushion as a giveaway. The league sought out local technology company Apple Computer, Inc. to sponsor the seat cushions, and Apple jumped at the chance to back the production of this giveaway. Apple Computer had already been involved in corporate promotion during the Super Bowl, as the company’s famous 1984-themed Macintosh personal computer had aired nationally the previous year during Super Bowl XVIII.
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Alley-Oop Pass Beats Lions


This trading card, with R.C. Owens' name and Don Owens' picture, was produced in error by the Topps Chewing Gum. R.C. Owens received a letter of apology from Topps management after the mix-up. In the adjoining photograph, Owens is seen grabbing an Alley-Oop pass from Y.A. Tittle to defeat Detroit 35-31. A collegiate basketball player, Owens popularized the high-jumping style of catching in the NFL.
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Authentic Candlestick Park Seats


These seats witnessed some amazing moments in the 50+ years Candlestick Park played home to the San Francisco 49ers and Giants. Millions of fans enjoyed games and events from these familiar perches. Those who sat in them will forever remember “The ‘Stick” as a charming, historical Bay Area place of interest.
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Bookshelf


The items on this bookshelf denote personal achievements, hobbies, and milestones in Coach Walsh's life. In 1957, Walsh took his first head coaching job at Washington High School in Fremont, CA. He lead the 1958 varsity squad to an 8-1 record and league co-championship. Displayed is a ball and trophy from that season. In 1979 Walsh assumed command of the 49ers. He earned these NFL Coach of the Year awards in 1981 and 1984. Several game balls presented to Walsh over the years are also seen. Tennis was Walsh's game of choice off the field. One of his frequent opponents was Sam Wyche, who often played Walsh reluctantly, knowing that if he defeated Walsh, the fiery head coach would be upset. Seen here is one of Walsh's rackets. Walsh took flight in the life-size version of this model Air Force F-16 jet at Nellis Air Force Base in Nevada on June 12, 1985.
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Buckling Up NFC West Titles


Eddie DeBartolo rewarded the 49ers players, coaches, and front office personnel with championship belt buckles in 1981 after the club won its first NFC West crown under his ownership. Since then, they have become treasured items. Displayed here are buckles from numerous championship seasons.
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Candlestick Survives It All


This sign points the way to Candlestick Park, the 49ers home for eight NFC title games. Candlestick also hosted the Beatles, the Pope, and the San Francisco Giants. It was filled with World Series fans in 1989 when an earthquake struck. Candlestick survived undamaged, but a 49ers game scheduled five days later was moved to Stanford Stadium as a precaution.
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Closing Candlestick in Style


The 49ers final game at Candlestick Park, a dramatic 34-24 victory over Atlanta, provided an abundance of memories. Edward DeBartolo, Jr. served as honorary team captain and received this keepsake coin from the pregame coin flip. Displayed are a number of other commemorative items including pennants, a scarf and a game program. The ball seen here was used on the last play at Candlestick, an end zone interception by Tramaine Brock.
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Colin's Time Kapsule


Colin Kaepernick was destined to be either an NFL quarterback or a fortune teller. Kaepernick created the time capsule seen here in the fourth grade and wrote a letter to his future self. In it he says he hopes to "go to the pros and play on the niners or packers." Also displayed are his Punt, Pass and Kick medal and a 1997 Turlock Vikings football trophy.
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Conference Table


Coach Walsh's conference table is seen here. He often sat at the table to run his film projector as well as meet with players, coaching staff, and team ownership. Also seen is a log book chronicling his practice and game tapes for future reference. Walsh used this whistle and stopwatch during team practices. Walsh is credited with developing the illustrious football careers of quarterbacks Joe Montana and Steve Young. Walsh selected Montana out of Notre Dame with a third pick in the 1979 NFL Draft. In 1987 he acquired Young in a trade with Tampa Bay for two draft picks. All three men are in the Pro Football Hall of Fame.
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Dark Day Leads To Somber Monday Night


The 49ers were scheduled to play on Monday Night Football at Candlestick just hours after Mayor George Moscone and Supervisor Harvey Milk were shot in San Francisco’s City Hall. Seen here is a newspaper headline from Tuesday, November 28, 1978, the day after they were assassinated by former City Supervisor Dan White. The city asked the NFL to postpone the game, but league officials opted to play. Pittsburgh beat the 49ers, 24-7. The Moscone-Milk assassinations were yet another turbulent event that plagued San Francisco during the 1970s. It was because of such events that the 49ers winning the team’s first Super Bowl three years later significantly boosted the morale of the city and its surrounding region.
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DeBartolos Acquire 49ers


This briefcase belonged to Edward DeBartolo Sr., patriarch of the DeBartolo York family. In 1944, DeBartolo Sr. founded the DeBartolo Corporation in Youngstown, Ohio, which specialized in the development and construction of shopping malls. At one time, the DeBartolo Corporation controlled nearly two billion square feet of retail space in the United States. In addition to shopping malls, DeBartolo Sr. expanded his business empire to include race tracks, office parks and the Pittsburgh Penguins hockey team. He purchased the 49ers from the Morabitos in 1977.
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Defense Wins Championships


The Super Bowl XXIV Champion 49ers ranked third in total defense in 1989. This defensive playbook belonged to Ronnie Lott, who led the 49ers with five interceptions that season and made his seventh Pro Bowl appearance. San Francisco surrendered less than nine points a game throughout the postseason. Denver managed to score 10 in the Super Bowl.
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Desk


Coach Walsh used this desk at the club's Redwood City facility at 711 Nevada Street. Also displayed are numerous personal items Walsh kept on his desk, including his pen set, day planner, and coffee cup. During the season Walsh spent most of his time on the field or in meetings but would return to his office to review game plans like the one seen here from a January 6, 1985 NFC title contest against Chicago and a January 8, 1989 Championship game versus the Bears. The 49ers posted impressive victories in both of these playoff matchups.
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Dressing for Success


The 49ers utilized these lockers at Candlestick Park. The club's original dressing room was located directly below the Candlestick seats in the south end zone, and consisted of two levels. The offensive players occupied the upper level and the defensive squad dressed downstairs on the ground floor. Seen here are a variety of items used by players in the club's locker facility. "A lot of people belittled that stadium but it was our home," Bill Walsh said, "We won a lot of big games at Candlestick and forged our identity there. The fans were always very supportive." In 2007, the Candlestick Park playing surface was renamed Bill Walsh Field. A plaque commemorating the dedication was placed at the end of the tunnel from the locker room where every 49ers player could see it before taking the field.
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Durability, Dependability, Consistency


Bryant Young was the rock of the 49ers defensive line for 14 seasons. This is Young's uniform from 2007, his final year. He played 208 regular season games, a team record for defensive linemen, and is the 49ers all-time leader with 89.5 career sacks. Highly respected by his teammates, Young earned the Len Eshmont Award eight times and played in four Pro Bowls.
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Facial Injury Inspires Facemask


A crushed cheekbone prompted Y.A. Tittle to become one of the early pioneers of facemasks. The 49ers quarterback began using a helmet, like the one displayed here, after he was roughed up by the Detroit Lions during a 1953 game. “I got hit pretty hard and my face didn't feel right,” Tittle said. “I looked in a mirror and almost fainted. The side of my face was shoved in.” Tittle was the first football player to appear on the cover of Sports Illustrated, which he did in November of 1954 (the same year in which the current iteration of the magazine was first published by Time, Inc.).
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First Player of Japanese Descent


This program is from a 49ers intrasquad game in Salinas which attracted hundreds of Japanese fans curious to see the first pro football player of Japanese descent. Wally Yonamine played one season with the 49ers, then left for Japan and a legendary baseball career. He won three batting titles, earned the 1957 MVP, and is enshrined in the Japanese Baseball Hall of Fame.
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Football Ambassadors


The 49ers world-wide popularity makes them natural ambassadors for football. Displayed here are trophies and items collected by team officials during the club's eight American Bowl exhibition trips to London, Berlin, Tokyo, Vancouver, and Barcelona. While in London to play the Miami Dolphins in 1988, the 49ers ran into pop star Michael Jackson, who was on tour and staying at the same hotel. Miami beat the 49ers 27-21 in the preseason game, but Jackson provided the team with concert tickets and backstage passes. In 1991, just 10 months after the reunification of Germany, the 49ers played in Berlin, where a piece of the fallen Berlin Wall was obtained. A security guard was willing to swap this hat for a 49ers jersey and a Joe Montana photograph.
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Frank Gore Ranks with 49ers Royalty


Frank Gore established himself as the premier running back in franchise history after posting his team-record eighth 1,000-yard rushing season in 2014. He holds 49ers career marks for rushing touchdowns, 100-yard games, all-time rushing yards, and carries. Gore is one of only four players in NFL history to rush for over 11,000 yards with one team.
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From Typist to Team President


Lou Spadia lived the classic American success story. He graduated from San Francisco's Mission High School and served in the U.S. Navy during World War II. He returned home in 1946 and used this typewriter in his first office job with the 49ers. Spadia did a little of everything. He answered phones, taped ankles, and sold tickets. In 1967, he was named 49ers team president.
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Game-Winning Grab Stuns Packers


With eight seconds left in a divisional playoff game against Green Bay, Steve Young fired a spiral pass between three Packers defenders. Terrell Owens snagged the 25-yard pass and rolled into the end zone, giving the 49ers an improbable 30-27 win. Owens then raced to the sideline to embrace coach Steve Mariucci. Displayed here are gloves and shoes from Owen's Hall of Fame career.
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Going Deep


Gene Washington and John Brodie enjoyed a special connection. The two Stanford men formed the NFL's most dangerous deep threat in 1970, when Washington received this All-Pro trophy. Washington nabbed 12 touchdown passes during the 14-game season and averaged nearly 21 yards a catch. He recorded 371 receptions during nine seasons with the 49ers.
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Hall of Fame Career Begins in Alameda


Joe Perry's road to Pro Football's Hall of Fame began when a 49ers scout saw him score five touchdowns on five carries while playing for Alameda Naval Air Station. He became the first NFL player to gain 1,000 yards in consecutive seasons in 1953-1954. Here is Perry's Hall of Fame blazer. Tony Morabito's widow, Josephine, was Perry's presenter at the ceremony in 1969. While this jacket was not originally presented to Perry at his induction ceremony, he wore it to subsequent Hall of Fame events throughout his life.
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Introducing the West Coast Offense


Freddie Solomon helped usher in the West Coast Offense when he caught this ball, thrown by Steve DeBerg, to score the first touchdown of Bill Walsh's NFL head coaching career. The West Coast Offense became a staple in NFL playbooks after Walsh used it to win three Super Bowls. Solomon caught 43 touchdown passes in eight seasons with the 49ers.
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Jerry Rice Touchdown Footballs


Hanging above the Heritage gallery are 206 footballs. These balls represent the 206 touchdowns Jerry Rice scored as a member of the 49ers. In his 16 seasons with the team, Rice scored 187 touchdowns in the regular season and 19 in the postseason. #80 remains the league leader in receiving touchdowns and all-time touchdowns, a testament to his incredible impact on the 49ers and the NFL.
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Junior 49ers Club


Young 49ers fans gained free admission to Kezar Stadium in the 1960s with tickets from Christopher Milk cartons. When the team moved to Candlestick Park in the 1970s, Berkeley Farms sponsored the Junior 49ers club and established chapters throughout the Bay Area. Club meetings often featured appearances by players. Displayed are items from the dairies.
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Kezar Stadium Meets Social Revolution


The intersection of Haight and Ashbury Streets was ground zero for 1967's "Summer of Love." It was also just seven blocks from Kezar Stadium, the home of the 49ers. Gamedays brought together an ecclectic mix of dancing hippies and rabid football fans. Kezar hosted numerous rock concerts. The festival advertised in this poster featured an all-star lineup but was cancelled.
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Kezar Stadium: Home of the 49ers


Kezar Stadium was built at the eastern end of Golden Gate Park and held 59,900 fans packed onto these backless wooden benches. Displayed are a ticket-taker box and identifying badges used by Kezar gatemen. Season tickets for six home games remained steadily priced at $22.50 from 1950-1957. Kezar was a quirky, often rowdy, stadium. A tunnel with a dirt walkway led from the dressing room to the field. Crafty veterans, like Bob St. Clair, advised teammates to go through the tunnel first and kick up dust for the visiting squad following in their path. After a 49ers loss, angry fans threw bottles and debris, so a cage was built to protect players exiting the field.
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Kezar's Quarters


These lockers were used at Kezar Stadium, the 49ers home field from 1946-1970. Players loved the stadium's rowdy, inner-city atmosphere despite dressing in a cramped locker room with tiny cubicles and limited facilities. The 49ers shared the dressing quarters with several college and high school football squads. Players hauled their own gear to games in equipment bags like the one seen here. The wooden foot locker on display was employed to carry and store team equipment. The film projector helped scouts and coaches evaluate potential draft picks as well as upcoming opponents. Game film was stored in the canisters and shipped in the adjoining boxes. The 1963 49ers helmet, seen here, features the team's now-iconic oval logo. It first appeared on players' helmets for the 1962 NFL season.
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Len Eshmont Remembered


Vic Morabito sent this telegram to R.C. Owens inviting him to a team party at the Mark Hopkins Hotel and reminding him to vote for the first Len Eshmont Award. The 49ers established the honor in 1957 after Eshmont died at the age of 39. Y.A. Tittle was the first recipient. Joe Perry earned the watch seen here as the 1958 winner. The Len Eshmont Award remains today as the 49ers most prestigious team award. It is given annually to the 49ers player who best exemplifies “inspirational and courageous play.”
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Leo "The Lion" Claims Wrestling Crown


Leo "The Lion" Nomellini was a predator on the 49ers line for 14 years. Displayed are his game jersey, jacket, and 1951 contract. Nomellini was the 49ers first NFL draft choice as well as one of the team’s first players inducted into the Pro Football Hall of Fame. In the offseason, Nomellini won several National Wrestling Alliance titles using his signature move, “The Flying Tackle.” Ex-49ers broadcaster Bob Fouts, the father of Hall of Famer Dan Fouts, was the ringside announcer for this match.
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Million Dollar Backfield


The 49ers assembled football's most potent backfield from 1954 to 1956. Quarterback Y. A. Tittle and running backs Hugh McElhenny, Joe Perry, and John Henry Johnson comprised the "Million Dollar Backfield." All for are enshrined in the Pro Football Hall of Fame, the only full-house backfield from one team so honored. This helmet was signed by all four players.
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Montana Spots Comedic Actor Before TD Toss


Joe Montana exhibited his cool demeanor at Super Bowl XXIII. Trailing the Bengals, 16-13, with 3:20 to play, several nervous 49ers looked to Montana for reassurance. He motioned toward the sideline and said, "Hey, isn't that John Candy?" Moments later, while wearing these shoes, Montana started the game-winning drive. He finished it with a strike to John Taylor.
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Morabito Wives Take Command


The 49ers became one of the first professional sports franchises directed by female owners in 1964 when Josephine and Jane Morabito, the widows of Tony and Vic, assumed majority interest in the team. From left to right are Leo Nomellini, Joe Perry, and Josephine and Jane Morabito. This plaque was displayed at the 49ers practice facility in Redwood City to honor the memory of the franchise's founders and to commemorate the team's beginnings.
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Moving to Candlestick Park


After years of lobbying by team President Lou Spadia, the 49ers moved to Candlestick Park in 1971. The program on display is from the opening game, a 20-13 loss to the Rams. Ted Kwalick scored the first Candlestick Park touchdown for San Francisco on a nine-yard pass from John Brodie. For many years, the 49ers held the NFL record for most wins on its home field. Also displayed are a ticket taker box and turnstile used at Candlestick. The stadium was enclosed in 1972 and expanded to accommodate nearly 62,000 fans. This rennovation included a movable 6,000 seat section and the refurbishment of the playing surface with Astroturf. Natural grass was restored in 1979. Candlestick was the scene of eight NFC Championship games, the most of any NFL stadium, before closing in 2013 after 32 years of the 49ers calling “The ‘Stick” home.
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Physical Defense Provides Confidence


The 49ers visited Pittsburgh in 1981 and beat the four-time Super Bowl champion Steelers, 17-14. Hard-hitting safety Carlton Williamson sent a message by laying out a Pittsburgh receiver with a ferocious tackle. The victory gave the 49ers confidence and Bill Walsh claimed it was one of the most satisfying wins of his career. This is Williamson's sideline jacket, worn by 49ers team members before it became a popular piece of merchandise amongst fans.
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Sent to the "Penalty Cooler"


Rookie Dennis Brown quickly discovered that high caliber play was a basic expectation in San Francisco. After his first NFL sack, Brown danced to the sideline and was confronted by Michael Carter. “I figured he’d be happy,” Brown said. “Instead, he yelled at me. He kicked me off the bench and told me to sit on the cooler (seen here). After I was banished, I always sat on it.”
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Sourdough Sam's Covered Wagon


Hanging from the ceiling is 49ers mascot Sourdough Sam’s Covered Wagon, which was in use at Candlestick Park for a number of years. Now retired, the wagon was an integral part of 49ers halftime shows and other events.
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Super Bowl XXIX
January 29, 1995


Quarterback Steve Young performed flawlessly at Super Bowl XXIX, throwing six touchdown passes in San Francisco’s 49-26 victory over the San Diego Chargers. The 49ers found the end zone twice on their first seven plays and needed only four minutes to post a 14-0 lead. Young connected with Jerry Rice for three scores, while running back Ricky Watters hauled in two touchdown passes and ran for a third. Young was named Most Valuable Player for his record-setting day. The 49ers carved a place in NFL history by becoming the first team to win five Super Bowls.
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The 49ers Take Flight


The very first San Francisco 49ers team is displayed (on the wall) boarding a United Airlines flight for their inaugural exhibition game. The 49ers beat the Los Angeles Dons in San Diego's Balboa Stadium, 17-7. Less than 8,000 curious fans attended. Hank Norberg scored San Francisco's first preseason touchdown on a 35-yard pass from Parker Hall.
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The Catch Changes The Franchise


Bill Walsh calmly told Joe Montana to run Sprint Right Option. "Look to Freddie [Solomon] first," Walsh said. "If Freddie's covered, search for Dwight [Clark] sliding across the back of the endzone." With 58 seconds remaining, Montana rolled right, pursued by two Cowboys, and threw this ball to a leaping Clark. "'The Catch' connected me with 49ers fans forever," Clark said.
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The Heart of a Champion


Jesse Sapolu planned to retire after heart surgery in 1996. When training camp began in 1997, just six months after the operation, Sapolu returned to the 49ers and became the first man to play NFL football after an open-heart procedure. He earned this 1997 Ed Block Courage Award and wrote this book about his experience. Sapolu won four Super Bowl rings.
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The T-Formation Wizard


Frankie Albert set a high standard for quarterback play in San Francisco. The club's first starting signal-caller in 1946, he was named the "T-Formation Wizard" because of his ability to run, throw, kick, and handle the football. Albert earned AAFC Co-MVP honors in 1948 after throwing 29 scoring passes. In one game against Brooklyn that season, he accounted for six touchdowns in just three quarters of play. Displayed here is one of his 49ers jerseys. Prior to his pro career, Albert led Stanford's 1940 Rose Bowl-winning squad. Hollywood recognized Albert's collegiate fame and Columbia Pictures produced "The Spirit of Stanford" with Albert starring as himself. After retiring as a player, Albert coached the 49ers to their first NFL playoff appearance in 1957. He compiled a 19-16-1 coaching record in San Francisco.
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The Vernon Post Clinches ESPY


The 2011 divisional playoff game between New Orleans and San Francisco was a game for the ages. ESPN agreed, and named it Game of the Year, awarding the 49ers with an ESPY Award. The contest featured four lead changes in the final four minutes. QB Alex Smith threw this ball to Vernon Davis for the winning score with nine seconds remaining in the 49ers 36-32 win. The name of the play executed was, aptly named "The Vernon Post."
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Tom Rathman: Blocker, Runner, Receiver


This is Tom Rathman's game-used uniform. The hard-nosed and selfless fullback was a punishing runner, but in San Francisco's West Coast Offense, Rathman also developed into one of the best receiving backs in the game. He recorded 73 catches in 1989, second best on the team, and scored two rushing touchdowns in Super Bowl XXIV. After he retired as a player, Rathman went in to coaching and served as the 49ers running backs coach for 14 seasons (1997 to 2002 and 2009 to 2016).
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Tony & Joe


This oil painting of owner Tony Morabito hung in Joe Perry's home. "They had a unique relationship," broadcaster Bob Fouts said. "Joe was Tony’s favorite. They never had a contract. It was just a handshake deal." On road trips, Perry occasionally experienced hotel owners unwilling to provide lodging to African-American players, so Morabito had Perry stay with him. The two developed a lifelong friendship.


This portrait was painted by noted artist Margaret D. H. Keane, who first rose to popularity in San Francisco's North Beach neighborhood in the 1950s. Keane also painted a portrait of Joe Perry, which was donated to the 49ers Museum by Perry's family and is slated to go on display in the near future.
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Tough Tackling Team Captain


The "C" patch on Patrick Willis' 2008 jersey (seen here) indicates he was named team captain. Willis led the 49ers in tackles that year, including a club single-game record 22 stops against the Patriots. He also intercepted his first pass in 2008 and returned it 86 yards for a touchdown against the Seahawks. He was the NFL Defensive Rookie of the Year in 2007.
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Victory Party with Tony Bennett


After San Francisco beat Oakland to secure a playoff spot on the final day of the 1970 season, John Brodie told team President Lou Spadia, “We’re having a party at the Fairmont and if you don’t pay for it, I will.” Upon arrival, the players found Tony Bennett performing in the Venetian Room. Bennett welcomed them with his signature song, “I Left My Heart in San Francisco.” The 1970 NFC West division title was the 49ers first championship and added a new element to the identity of the team and its fans, just as the song took on a deep significance to the identity of the city and its residents.
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"10"


Number of field goals DL Bob St. Clair (1953-1963) blocked in the 1956 season. St. Clair was 6'9", so he had a special ability to block kicks and punts, which sometimes worked to his disadvantage. In 1956 he blocked a punt versus the Los Angeles Rams and lost 5 of his teeth in the process
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"105"


Franchise record for longest kickoff return, set by CB/KR Abe Woodson (1958-1964) in a 24-16 win over the Los Angeles Rams on 11/8/1959
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"16"


Most every 49ers fan knows that QB Joe Montana (1979-1992) wore number 16. Many people do not know, however, that the number is also special to Montana for another reason. Joe threw his first touchdown for 16 yards to TE Bob Bruer (1979) versus the Denver Broncos on 11/18/79
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"18"


Franchise record for average yards per reception in a career, held by WR Gene Washington (1969-1977)
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"181"


Yards gained on the ground by QB Colin Kaepernick in the 49ers NFC divisional playoff game against the Green Bay Packers in 2012. Kap's huge day marked the highest-single game rushing performance by a QB in NFL history
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"191"


Franchise record for most rushing attempts in a rookie season, set by RB Vic Washington (1971-1973) in 1971. Vic tallied 811 yards and 3 touchdowns that year
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"1961 ('61)"


Year in which QB Billy Kilmer (1961-1962, 1964, 1966) set the franchise record for touchdown runs by a rookie in one game. On 10/15/61, Kilmer scored on rushes of 1, 2, 5, and 20 yards. He had 115 yards on 20 carries for the day.
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"2006"


Year in which Frank Gore set the franchise record for 100-yard rushing games, with 9.
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"2007 ('07)"


From his rookie season in 2007 through 2013, LB Patrick Willis was the only player in the NFL with more than 20 sacks (20.5), more than 16 forced fumbles (16), and 7 or more interceptions (7)
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"217"


Franchise record for most kickoff returns by a 49ers player during a career, held by RB/KR Dexter Carter (1990-1996). Carter racked up 4,707 kick return yards in his seven-year stint with the team; his longest return was 98 yards for a score
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"27"


49ers team record for most points scored in the first quarter of a game. QB Y.A. Tittle (1951-1960) threw 3 touchdowns and RB Joe Perry (1948-1960) ran 1 across the goal line in the first quarter of the team's 48-21 victory over the Green Bay Packers on 12/7/58
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"355"


Franchise record for most completions in a season, set by QB Jeff Garcia (1999-2003) in 2000. Garcia, a Gilroy native, blew th doors wide open that year, racking up 4,278 yards and 31 touchdowns.
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"36"


"Monday Night Football" is an electric event, and Candlestick Park saw its share of primetime action. The 49ers played 36 Monday Night games at "The 'Stick," Winning 25 and losing 11
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"49"


It's a privilige to wear jersey number 49 for the San Francisco 49ers. 11 different players have done so in the history of the franchise. RB Jim Monachino (1951, 1953) was the first in 1953
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"5"


Number of 49ers players named AP NFL MVP between 1970-1994. John Brodie did it once ('70), Joe Montana did it twice ('89, '90) and Steve Young also did it twice ('92, '94).
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"55"


NFL Record for most points scored in a Super Bowl game, set against the Denver Broncos in Super Bowl XXIV.
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"56"


Franchise record for points in a game. The team crossed the goal line 8 times against the Atlanta Falcons in a 56-17 shellacking on 10/18/1992
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"6"


Jersey number 6, K Mike Cofer (1988-1995), holds the franchise record for most points after touchdown (PATs) made in one game. Cofer was 8-8 on PATs three different times (vs. Chicago on 12/23/91, vs. Atlanta on 10/18/92, and at Detroit on 12/19/93).
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"67.3"


Franchise record for best kickoff return average in a single game, held by KR Lenny Lyles (1959, 1960). Lenny returned 3 kicks for 202 yards and 1 touchdown versus the Baltimore Colts on 12/18/60
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"74"


Jersey number 74, T Joe Staley recorded 16 starts his rookie season at right tackle before being converted to left tackle. Joe was named to the Pro Bowl team 3 consecutive years in 2011, 2012, and 2013
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"82"


Jersey number 82, TE Ted Kwalick (1969-1974) scored the 49ers first touchdown in Candlestick Park, catching a 9-yard pass from John Brodie on 10/10/1971 versus the Rams
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"89.5"


Franchise record for career sacks, set by DL Bryant Young (1994-2007). Young was a mainstay on the 49ers defensive line for more than a decade and also won the NFL's Comeback Player of the Year Award in 1999 after his return from a season-ending broken leg in 1998.
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"9"


Team record for forced turnovers in one game. The 49ers recovered four fumbles and intercepted five passes in a 38-7 trouncing of the Oakland Raiders on 12/20/1970. Five different players snagged a pick in the game, including two 49ers Hall of Famers, LB Dave Wilcox (1964-1974) and CB Jimmy Johnson (1961-1976), who ran his back 36 yards for a touchdown
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"94.7"


Franchise record for highest single-game completion percentage with a minimum of 15 pass attempts, set by QB Alex Smith (2005-2011). Smith completed 18 of 19 passes for 232 yards and three touchdowns in a 24-3 rout of Arizona on 10/29/12
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"96"


In one of the most electrifying runs in team history, RB Garrison Hearst (1997-2003) scooted 96 yards to paydirt to put an exclamation point on the 49ers 36-30, season-opening win against the New York Jets on 9/6/98. It remains a franchise record for an overtime run
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"The Stop"


Super Bowl XVI turned on a dramatic goal line stand. On third down at the two, Bengals quarterback Ken Anderson floated a swing pass to Charles Alexander. Dan Bunz, wearing this jersey, leveled Alexander inches short of scoring. The Bengals went for six points on fourth down and were stopped again, turning momentum back to the 49ers.
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Super Bowl XIX at Stanford


Super Bowl XIX at Stanford was billed as a quarterback battle between Joe Montana and Dan Marino. It quickly turned one-sided as Montana threw for 331 yards and three touchdowns, and earned his second Super Bowl MVP award. San Francisco gained 537 yards in the 38-16 win. Roger Craig scored three touchdowns. Here are a seat cushion and pennant from the game. The old Stanford Stadium seating was mostly backless wooden bleachers. In order to make the experience more comfortable for fans, the NFL commissioned portable seat cushion as a giveaway. The league sought out local technology company Apple Computer, Inc. to sponsor the seat cushions, and Apple jumped at the chance to back the production of this giveaway. Apple Computer had already been involved in corporate promotion during the Super Bowl, as the company’s famous 1984-themed Macintosh personal computer had aired nationally the previous year during Super Bowl XVIII.
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Fred Dean Makes a First Impression


Fred Dean joined the 49ers six weeks into the 1981 season, and just three days before a key contest with the Dallas Cowboys. In his first game he created chaos, sacking QB Danny White three times and knocking down a pair of passes in the 45-14 win. Seen here is Dean’s jersey and his 1982 Mackey Award. He also was named 1981 NFC Defensive Player of the Year after registering 13 sacks.
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All-America Football Conference Established


These are the minutes of an organizational meeting of the AAFC arranged by league founder Arch Ward. Tony Morabito (seated, second from left) attended after his attempts to acquire an NFL franchise were rejected. He persuaded Allen Sorrell, E.J. Turre, and his younger brother, Vic Morabito, to join him in the football venture. The league’s constitution and rules booklet is also seen.
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Alley-Oop Pass Beats Lions


This trading card, with R.C. Owens' name and Don Owens' picture, was produced in error by the Topps Chewing Gum. R.C. Owens received a letter of apology from Topps management after the mix-up. In the adjoining photograph, Owens is seen grabbing an Alley-Oop pass from Y.A. Tittle to defeat Detroit 35-31. A collegiate basketball player, Owens popularized the high-jumping style of catching in the NFL.
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Authentic Candlestick Park Seats


These seats witnessed some amazing moments in the 50+ years Candlestick Park played home to the San Francisco 49ers and Giants. Millions of fans enjoyed games and events from these familiar perches. Those who sat in them will forever remember “The ‘Stick” as a charming, historical Bay Area place of interest.
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Bill Walsh
Head Coach, 1979-88


Led “The Team of the ‘80’s to three Super Bowl titles (XVI, XIX, XXIII) in 10 years. Compiled a .617 winning percentage with a 102-63-1 mark that included 10 wins in 14 postseason games. Notorious for his reputation of being an outstanding offensive coach, Walsh developed what is now known as the West Coast Offense”. Named NFL Coach of the Year in 1981 and í84. Attended San Jose State. Born November 30, 1931 in Los Angeles, CA.
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Bob St. Clair
Tackle, 1953-64


Exceptional offensive lineman. Also played goal line defense and blocked 10 field goals in 1956. Once lost five teeth when blocking a punt. Earned All-NFL honors three times and made five Pro Bowl appearances. Attended University of San Francisco and Tulsa. Born February 18, 1931 in San Francisco, CA.
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Bookshelf


The items on this bookshelf denote personal achievements, hobbies, and milestones in Coach Walsh's life. In 1957, Walsh took his first head coaching job at Washington High School in Fremont, CA. He lead the 1958 varsity squad to an 8-1 record and league co-championship. Displayed is a ball and trophy from that season. In 1979 Walsh assumed command of the 49ers. He earned these NFL Coach of the Year awards in 1981 and 1984. Several game balls presented to Walsh over the years are also seen. Tennis was Walsh's game of choice off the field. One of his frequent opponents was Sam Wyche, who often played Walsh reluctantly, knowing that if he defeated Walsh, the fiery head coach would be upset. Seen here is one of Walsh's rackets. Walsh took flight in the life-size version of this model Air Force F-16 jet at Nellis Air Force Base in Nevada on June 12, 1985.
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Bryant Young
Defensive Tackle, 1994-07


Originally selected by San Francisco seventh overall in the 1994 NFL Draft, Young spent his entire 14-year career with the 49ers, starting all 208 games in which he appeared and registering 774 total tackles, 27 passes defensed, eight forced fumbles, six fumble recoveries and 89.5 sacks, which ranks first in franchise history since sacks became an official statistic in 1982. Young’s 208 games played are tied for the third-most in franchise history and the most among 49ers defensive linemen. He also started all 11 postseason games in which he appeared and notched 37 total tackles, six passes defensed, one forced fumble and 3.0 sacks. Young was a member of San Francisco’s Super Bowl XXIX championship team. He earned the NFL Defensive Rookie of the Year in 1994 and was also a four-time All-Pro (1996, 1998-99, 2001) and Pro Bowl (1997, 2000, 2002-03) selection and named the NFL Comeback Player of the Year in 1999. Young was named the recipient of the Len Eshmont Award eight times (1996, 1998-00, 2004-07), the most in franchise history, and was also the recipient of the Bill Walsh Award in 2004 and the Ed Block Courage Award in 2005. Born January 27, 1972 in Chicago Heights, IL.
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Buckling Up NFC West Titles


Eddie DeBartolo rewarded the 49ers players, coaches, and front office personnel with championship belt buckles in 1981 after the club won its first NFC West crown under his ownership. Since then, they have become treasured items. Displayed here are buckles from numerous championship seasons.
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Candlestick Survives It All


This sign points the way to Candlestick Park, the 49ers home for eight NFC title games. Candlestick also hosted the Beatles, the Pope, and the San Francisco Giants. It was filled with World Series fans in 1989 when an earthquake struck. Candlestick survived undamaged, but a 49ers game scheduled five days later was moved to Stanford Stadium as a precaution.
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Charles Haley
Linebacker, 1986-91, ‘99


One of only a few players in NFL history to have won five Super Bowl Championships (XXIII, XXIV, XXVII, XXVIII, XXX). Originally drafted by the 49ers in the fourth round (96th overall) of the 1986 NFL Draft from James Madison University, he played two stints for the 49ers, re-joining the team in the 1998 postseason following five seasons with the Dallas Cowboys. He appeared in a total of 106 regular season games (63 starts) with San Francisco. During his 12-year NFL career, Haley was a five-time Pro-Bowler (1988, 1990-91, 1994-95), two-time First-Team All-Pro (1991, 1994) and was twice named NFC Defensive Player of the Year (1990, 1994). He finished with 100.5 career sacks, registering 10-or-more sacks six times during his career. He also either led or shared the team lead for sacks in each season he played for San Francisco, including 12 sacks as a rookie and a career-high and NFC-leading 16 sacks in 1990. His 66.5 sacks as a 49er rank second in franchise history. He holds the Super Bowl record with 4.5 sacks and his 11 postseason sacks rank tied for fifth in NFL history. Born January 6, 1964 in Gladys, VA.
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Charlie Krueger
Defensive Tackle, 1959-73


Krueger was drafted in the first round (9th overall pick) in 1958 by the 49ers out of Texas A&M. Two-time Pro Bowl defensive tackle (1960, 1964) and three-time All-Pro (1960,1965,1966) who anchored the defensive line for San Francisco during 15 seasons. Played 198 games for the 49ers, the seventh most overall and the second most of any defensive lineman in team history. Teammates selected him as the Len Eshmont Award winner in 1968. Had his jersey retired in 1974. Born January 28, 1937 in Caldwell, TX.
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Closing Candlestick in Style


The 49ers final game at Candlestick Park, a dramatic 34-24 victory over Atlanta, provided an abundance of memories. Edward DeBartolo, Jr. served as honorary team captain and received this keepsake coin from the pregame coin flip. Displayed are a number of other commemorative items including pennants, a scarf and a game program. The ball seen here was used on the last play at Candlestick, an end zone interception by Tramaine Brock.
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Colin's Time Kapsule


Colin Kaepernick was destined to be either an NFL quarterback or a fortune teller. Kaepernick created the time capsule seen here in the fourth grade and wrote a letter to his future self. In it he says he hopes to "go to the pros and play on the niners or packers." Also displayed are his Punt, Pass and Kick medal and a 1997 Turlock Vikings football trophy.
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Conference Table


Coach Walsh's conference table is seen here. He often sat at the table to run his film projector as well as meet with players, coaching staff, and team ownership. Also seen is a log book chronicling his practice and game tapes for future reference. Walsh used this whistle and stopwatch during team practices. Walsh is credited with developing the illustrious football careers of quarterbacks Joe Montana and Steve Young. Walsh selected Montana out of Notre Dame with a third pick in the 1979 NFL Draft. In 1987 he acquired Young in a trade with Tampa Bay for two draft picks. All three men are in the Pro Football Hall of Fame.
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Dark Day Leads To Somber Monday Night


The 49ers were scheduled to play on Monday Night Football at Candlestick just hours after Mayor George Moscone and Supervisor Harvey Milk were shot in San Francisco’s City Hall. Seen here is a newspaper headline from Tuesday, November 28, 1978, the day after they were assassinated by former City Supervisor Dan White. The city asked the NFL to postpone the game, but league officials opted to play. Pittsburgh beat the 49ers, 24-7. The Moscone-Milk assassinations were yet another turbulent event that plagued San Francisco during the 1970s. It was because of such events that the 49ers winning the team’s first Super Bowl three years later significantly boosted the morale of the city and its surrounding region.
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Dave Wilcox
Linebacker, 1964-74



Nicknamed “The Intimidator” by coaches and teammates for his tough, hard-nosed playing style. Considered to be one of the finest outside linebackers to ever play the game. Earned seven Pro Bowl nominations and was a seven-time All-Pro selection. Was selected by his teammates as the Len Eshmont Award winner as the team’s most inspirational and courageous player in 1967. Had his best season as a professional in 1973, recording 104 tackles, 13 for loss, two interceptions, four forced fumbles and one fumble recovery. Born September 29, 1942 in Eugene, OR.
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DeBartolos Acquire 49ers


This briefcase belonged to Edward DeBartolo Sr., patriarch of the DeBartolo York family. In 1944, DeBartolo Sr. founded the DeBartolo Corporation in Youngstown, Ohio, which specialized in the development and construction of shopping malls. At one time, the DeBartolo Corporation controlled nearly two billion square feet of retail space in the United States. In addition to shopping malls, DeBartolo Sr. expanded his business empire to include race tracks, office parks and the Pittsburgh Penguins hockey team. He purchased the 49ers from the Morabitos in 1977.
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DeBerg’s Voice Box Quiets Jets


Prior to playing the New York Jets in 1980, quarterback Steve DeBerg could barely speak, the result of a blow to his larynx. At the behest of Coach Bill Walsh, trainer Hal Wyatt rigged together this voice amplifying system, which DeBerg wore under his jersey. DeBerg silenced a Shea Stadium crowd by throwing for two touchdowns. The 49ers beat the Jets 37-27.
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Defense Wins Championships


The Super Bowl XXIV Champion 49ers ranked third in total defense in 1989. This defensive playbook belonged to Ronnie Lott, who led the 49ers with five interceptions that season and made his seventh Pro Bowl appearance. San Francisco surrendered less than nine points a game throughout the postseason. Denver managed to score 10 in the Super Bowl.
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Desk


Coach Walsh used this desk at the club's Redwood City facility at 711 Nevada Street. Also displayed are numerous personal items Walsh kept on his desk, including his pen set, day planner, and coffee cup. During the season Walsh spent most of his time on the field or in meetings but would return to his office to review game plans like the one seen here from a January 6, 1985 NFC title contest against Chicago and a January 8, 1989 Championship game versus the Bears. The 49ers posted impressive victories in both of these playoff matchups.
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Dressing for Success


The 49ers utilized these lockers at Candlestick Park. The club's original dressing room was located directly below the Candlestick seats in the south end zone, and consisted of two levels. The offensive players occupied the upper level and the defensive squad dressed downstairs on the ground floor. Seen here are a variety of items used by players in the club's locker facility. "A lot of people belittled that stadium but it was our home," Bill Walsh said, "We won a lot of big games at Candlestick and forged our identity there. The fans were always very supportive." In 2007, the Candlestick Park playing surface was renamed Bill Walsh Field. A plaque commemorating the dedication was placed at the end of the tunnel from the locker room where every 49ers player could see it before taking the field.
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Durability, Dependability, Consistency


Bryant Young was the rock of the 49ers defensive line for 14 seasons. This is Young's uniform from 2007, his final year. He played 208 regular season games, a team record for defensive linemen, and is the 49ers all-time leader with 89.5 career sacks. Highly respected by his teammates, Young earned the Len Eshmont Award eight times and played in four Pro Bowls.
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Dwight Clark
Wide Receiver, 1979-87


Drafted by the 49ers in the 10th round (249th overall) of the 1979 NFL Draft, Clark spent his entire nine-year playing career with San Francisco (1979-87), appearing in 134 regular season games, the third-most among 49ers wide receivers, and registered 506 receptions for 6,750 yards (13.3 average) and 48 touchdowns. He also appeared in nine postseason contests, adding 48 receptions for 726 yards and three touchdowns while helping to bring the first two Super Bowl championships to the 49ers organization.
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Edward J. DeBartolo Jr.
Owner, 1977-2000


Widely regarded as one of the most successful owners in the history of pro sports after taking over the 49ers in 1977. In 23 years at the helm, guided 49ers to a 22-11 postseason record and 13 division titles as San Francisco became first franchise in NFL history to win five Super Bowl Championships (1981, ‘84, ‘88, ‘89 and ‘94). The 49ers reached the playoffs on 16 occasions during DeBartolo’s final 18 seasons as owner, posting a 207-72-1 regular season record. Born November 6, 1946 in Youngstown, OH.
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Facial Injury Inspires Facemask


A crushed cheekbone prompted Y.A. Tittle to become one of the early pioneers of facemasks. The 49ers quarterback began using a helmet, like the one displayed here, after he was roughed up by the Detroit Lions during a 1953 game. “I got hit pretty hard and my face didn't feel right,” Tittle said. “I looked in a mirror and almost fainted. The side of my face was shoved in.” Tittle was the first football player to appear on the cover of Sports Illustrated, which he did in November of 1954 (the same year in which the current iteration of the magazine was first published by Time, Inc.).
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First Player of Japanese Descent


This program is from a 49ers intrasquad game in Salinas which attracted hundreds of Japanese fans curious to see the first pro football player of Japanese descent. Wally Yonamine played one season with the 49ers, then left for Japan and a legendary baseball career. He won three batting titles, earned the 1957 MVP, and is enshrined in the Japanese Baseball Hall of Fame.
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Football Ambassadors


The 49ers world-wide popularity makes them natural ambassadors for football. Displayed here are trophies and items collected by team officials during the club's eight American Bowl exhibition trips to London, Berlin, Tokyo, Vancouver, and Barcelona. While in London to play the Miami Dolphins in 1988, the 49ers ran into pop star Michael Jackson, who was on tour and staying at the same hotel. Miami beat the 49ers 27-21 in the preseason game, but Jackson provided the team with concert tickets and backstage passes. In 1991, just 10 months after the reunification of Germany, the 49ers played in Berlin, where a piece of the fallen Berlin Wall was obtained. A security guard was willing to swap this hat for a 49ers jersey and a Joe Montana photograph.
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Frank Gore Ranks with 49ers Royalty


Frank Gore established himself as the premier running back in franchise history after posting his team-record eighth 1,000-yard rushing season in 2014. He holds 49ers career marks for rushing touchdowns, 100-yard games, all-time rushing yards, and carries. Gore is one of only four players in NFL history to rush for over 11,000 yards with one team.
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Fred Dean
Defensive End, 1981-85


One of the first true pass-rushers in the game, Dean’s revolutionary play made an immediate impact upon joining the 49ers in a 1981 mid-season trade. Went on to help the 49ers win Super Bowl XVI and Super Bowl XIX. Recorded 93.5 sacks in career, including 40 sacks in five seasons with 49ers to rank 7th on team’s all-time list. Posted career-high 17.5 sacks in 1983. Was a four-time Pro Bowler (1979-81, 83) and All-Pro (1979-81, 83). Earned UPI’s NFC Defensive Player of the Year (1981). Born February 24, 1952 in Arcadia, LA.
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From Kezar Usher to 49ers Head Coach


George Seifert spent his teenage years playing football at Kezar Stadium for Polytechnic High School, and his Sundays ushering 49ers games there as well. In 1989, Seifert earned a premium parking space at Candlestick Park after being names head coach of his hometown team. The Mission District native guided San Francisco to two Super Bowl titles and the highest win-loss percentage (.77) of any head coach in 49ers history.
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From Typist to Team President


Lou Spadia lived the classic American success story. He graduated from San Francisco's Mission High School and served in the U.S. Navy during World War II. He returned home in 1946 and used this typewriter in his first office job with the 49ers. Spadia did a little of everything. He answered phones, taped ankles, and sold tickets. In 1967, he was named 49ers team president.
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Game-Winning Grab Stuns Packers


With eight seconds left in a divisional playoff game against Green Bay, Steve Young fired a spiral pass between three Packers defenders. Terrell Owens snagged the 25-yard pass and rolled into the end zone, giving the 49ers an improbable 30-27 win. Owens then raced to the sideline to embrace coach Steve Mariucci. Displayed here are gloves and shoes from Owen's Hall of Fame career.
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Garcia Attracts Attention


San Jose State quarterback Jeff Garcia threw for 380 yards and three scores in a near upset of Coach Bill Walsh’s Stanford squad in 1993. Walsh never forgot it. He rejoined the 49ers as general manager and in 1999 persuaded Garcia to leave the Calgary Stampeders for the 49ers. Garcia was selected to three Pro Bowls as a 49ers player. Seen here is his collegiate jersey.
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George Seifert
Secondary Coach, 1980-82
Defensive Coordinator, 1983-88
Head Coach, 1989-96


Spent 17 seasons with the 49ers after joining the franchise in 1980 as the team’s secondary coach before being promoted to head coach in 1989. In his eight seasons as head coach of the 49ers, Seifert produced a 98-30 regular season record (.766) and collected two Super Bowl victories. Seifert is one of three coaches in NFL history to win a Super Bowl during his rookie campaign. Born January 22, 1940 in San Francisco, CA.
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Going Deep


Gene Washington and John Brodie enjoyed a special connection. The two Stanford men formed the NFL's most dangerous deep threat in 1970, when Washington received this All-Pro trophy. Washington nabbed 12 touchdown passes during the 14-game season and averaged nearly 21 yards a catch. He recorded 371 receptions during nine seasons with the 49ers.
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Gold Rush Heritage


The “Forty Niners” name pays homage to the Gold Rush pioneers who flooded Northern California in 1849 and built the city of San Francisco. Seen here is a team pennant from the 1940s. The club’s original logo embodied the city’s rugged frontier heritage. It consisted of a gold miner clad in boots, checkered pants, and a lumberjack shirt, firing a pair of pistols.
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Gordy Soltau
Wide Receiver, 1950-58


Played both kicker and wide receiver for San Francisco, retiring as the franchise’s all-time leading scorer with 644 points. Played all 9 NFL seasons with the 49ers, missing just 2 games from 1950-58. Led the 49ers in scoring each year and led the NFL in scoring in 1952 and 1953. Earned 3 Pro Bowl Selections from 1951-53. In 1951, ranked 2nd in the NFL with 59 receptions for 826 receiving yards. Soltau finished his career with 249 receptions for 3,487 yards and 25 touchdowns. Converted 70-of-139 field goals for 303 points. Prior attending college in the Office of Strategic Services, an elite branch of the Navy, where he was one of the first combat divers during World War II. Played college ball at Minnesota. Born January 25, 1925 in Duluth, MN.
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Gore’s Scores Pace Comeback


The 49ers fell behind Atlanta, 17-0, in the 2012 NFC Championship Game, the rallied in the second half to win, 28-24. Seen here are the 2012 Halas Trophy and NFC Championship ring. Frank Gore ran for two scores, including the deciding fourth quarter touchdown from nine yards out. The winning play, “13 Stark,” is displayed on Offensive Coordinator Greg Roman’s play sheet.
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Hall of Fame Career Begins in Alameda


Joe Perry's road to Pro Football's Hall of Fame began when a 49ers scout saw him score five touchdowns on five carries while playing for Alameda Naval Air Station. He became the first NFL player to gain 1,000 yards in consecutive seasons in 1953-1954. Here is Perry's Hall of Fame blazer. Tony Morabito's widow, Josephine, was Perry's presenter at the ceremony in 1969. While this jacket was not originally presented to Perry at his induction ceremony, he wore it to subsequent Hall of Fame events throughout his life.
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Hugh McElhenny
Halfback, 1952-60


One of only three players to gain over 11,000 yards carrying the ball. Scored 60 career touchdowns, 38 rushing, including a 42-yard touchdown run on his first pro play in preseason. In 1952 McElhenny had the longest punt return (94) and longest play from scrimmage (89). Scored two touchdowns in first Pro Bowl after his rookie year. Also played for Minnesota Vikings (1961-62), New York Giants (1963) and Detroit Lions (1964). Played college football at University of Washington. Born December 31, 1928 in Los Angeles, CA.
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Introducing the West Coast Offense


Freddie Solomon helped usher in the West Coast Offense when he caught this ball, thrown by Steve DeBerg, to score the first touchdown of Bill Walsh's NFL head coaching career. The West Coast Offense became a staple in NFL playbooks after Walsh used it to win three Super Bowls. Solomon caught 43 touchdown passes in eight seasons with the 49ers.
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Iron Men and Leather Helmets


Buck Shaw, the 49ers first head coach, reviews a play with team members who are wearing the club’s original helmet. From left to right are halfback Ned Matthews, fullback Ed Robnett, quarterback Jesse Freitas, halfback Earle Parsons, and Shaw. San Francisco finished 9-5 in 1946, second place in the AAFC Western Division behind the Cleveland Browns.
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Jerry Rice Touchdown Footballs


Hanging above the Heritage gallery are 206 footballs. These balls represent the 206 touchdowns Jerry Rice scored as a member of the 49ers. In his 16 seasons with the team, Rice scored 187 touchdowns in the regular season and 19 in the postseason. #80 remains the league leader in receiving touchdowns and all-time touchdowns, a testament to his incredible impact on the 49ers and the NFL.
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Jerry Rice
Wide Receiver, 1985-2000


Considered the best wide receiver in NFL history, Rice holds 14 regular season records and 10 postseason records. Among them, he is the all-time leader in career receptions (1,549), receiving yards (22,895) and touchdown receptions (197). Rice, a 10-time All-Pro was selected to 13 Pro Bowls and won three Super Bowl championships with the 49ers (1988, ‘89, ‘94). He was twice named AP NFL Offensive Player of the Year (‘87, ‘93). Rice played his first 16 seasons in San Francisco, where he holds nearly every 49ers receiving record. Born October 13, 1962 in Starkville, MI.
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Jimmy Johnson
Cornerback, 1961-76


Starter on both offense and defense at UCLA. Began 49ers career as a defensive back, moved to offense, then stayed at DB in his third season. Intercepted 47 passes for 615 yards, including five his rookie year. As a receiver in 1962 he caught 34 passes for 627 yards and four touchdowns. Recognized as one of the best man-to-man defenders in NFL history. Played in five Pro Bowls and twice won the prestigious Len Eshmont Award selected by his teammates for inspirational play. Born March 31, 1938 in Dallas, TX.
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Joe Montana
Quarterback, 1979-92


Solidified his place in pro sports annals with numerous NFL records and a legendary reputation as a leader. Finished his career with 40,551 yards passing and 273 touchdowns. Ranks second in team history with a 92.3 career passer rating and 62.3 completion percentage. Led league in passing in 1987 and ë89. Won back-to-back NFL MVP awards in 1989 and ë90. Named Sports Illustrated Sportsman-of-the-Year in 1990. Named Super Bowl MVP three times. Directed team to the playoffs 12 times and boasts a 95.6 passer rating in 23 postseason games. Holds NFL postseason record for touchdowns (45), while ranking second in 300-yard passing games (6), completions (460), attempts (734) and yards gained (5,772). Born June 11, 1956 in New Eagle, PA.
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Joe Perry
Fullback, 1948-60, ‘63
Kicking Coach/Game Scout, 1968-69


Was first player in NFL history to gain 1,000 yards in two consecutive seasons. His 9,723 rushing yards, in the AAFC and NFL combined, placed him second only to Jim Brown when he retired. Finished career with 12,505 combined yards. Nicknamed “The Jet” because of his quick starts. Also played for the Baltimore Colts (1961-62). Attended Compton Junior College. Born January 22, 1927 in Stevens, AR.
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John Brodie
Quarterback, 1957-73


Holds the team record with 17 years of service. Ranks second in team history with 31,548 passing yards and third with 214 touchdown passes. Guided the 49ers to back-to-back NFC Championship games in 1970 and 1971. Was named NFL Most Valuable Player in 1970. Born August 14, 1935 in San Francisco, CA.
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John Henry Johnson
Fullback, 1954-56


Was a member of what’s been noted as the finest backfield in NFL history. The foursome known as “The Million Dollar Backfield” and “The Fabulous Foursome” included three other Hall of Famers: QB Y.A. Tittle and RBs Joe Perry and Hugh McElhenny. Gained 6,803 yards rushing, including 48 touchdowns. Also played for the Detroit Lions (1957-59), Pittsburgh Steelers (1960-65) and Houston Oilers (1966). Attended St. Mary’s College and Arizona State University. Born November 24, 1929 in Waterproof, LA.
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John McVay
San Francisco 49ers, 1979-2003


His commitment and contributions to the 49ers help to form the rich traditions the team strives to carry on today. Played an integral role in the great success the franchise has achieved, helping to construct teams responsible for five Super Bowl victories. Joined the 49ers in 1979 as the team’s Director of Player Personnel and went on to spend 21 seasons with the franchise. Among the many roles he filled throughout his tenure, served as Vice President and General Manager from 1983-1994 before retiring in 1995. Rejoined the 49ers in 1999 and served as Vice President/Director of Football Operations through the 2003 season. Born January 5, 1931 in Bellaire, OH.
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Junior 49ers Club


Young 49ers fans gained free admission to Kezar Stadium in the 1960s with tickets from Christopher Milk cartons. When the team moved to Candlestick Park in the 1970s, Berkeley Farms sponsored the Junior 49ers club and established chapters throughout the Bay Area. Club meetings often featured appearances by players. Displayed are items from the dairies.
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Kezar Stadium Meets Social Revolution


The intersection of Haight and Ashbury Streets was ground zero for 1967's "Summer of Love." It was also just seven blocks from Kezar Stadium, the home of the 49ers. Gamedays brought together an ecclectic mix of dancing hippies and rabid football fans. Kezar hosted numerous rock concerts. The festival advertised in this poster featured an all-star lineup but was cancelled.
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Kezar Stadium: Home of the 49ers


Kezar Stadium was built at the eastern end of Golden Gate Park and held 59,900 fans packed onto these backless wooden benches. Displayed are a ticket-taker box and identifying badges used by Kezar gatemen. Season tickets for six home games remained steadily priced at $22.50 from 1950-1957. Kezar was a quirky, often rowdy, stadium. A tunnel with a dirt walkway led from the dressing room to the field. Crafty veterans, like Bob St. Clair, advised teammates to go through the tunnel first and kick up dust for the visiting squad following in their path. After a 49ers loss, angry fans threw bottles and debris, so a cage was built to protect players exiting the field.
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Kezar's Quarters


These lockers were used at Kezar Stadium, the 49ers home field from 1946-1970. Players loved the stadium's rowdy, inner-city atmosphere despite dressing in a cramped locker room with tiny cubicles and limited facilities. The 49ers shared the dressing quarters with several college and high school football squads. Players hauled their own gear to games in equipment bags like the one seen here. The wooden foot locker on display was employed to carry and store team equipment. The film projector helped scouts and coaches evaluate potential draft picks as well as upcoming opponents. Game film was stored in the canisters and shipped in the adjoining boxes. The 1963 49ers helmet, seen here, features the team's now-iconic oval logo. It first appeared on players' helmets for the 1962 NFL season.
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Len Eshmont Remembered


Vic Morabito sent this telegram to R.C. Owens inviting him to a team party at the Mark Hopkins Hotel and reminding him to vote for the first Len Eshmont Award. The 49ers established the honor in 1957 after Eshmont died at the age of 39. Y.A. Tittle was the first recipient. Joe Perry earned the watch seen here as the 1958 winner. The Len Eshmont Award remains today as the 49ers most prestigious team award. It is given annually to the 49ers player who best exemplifies “inspirational and courageous play.”
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Leo "The Lion" Claims Wrestling Crown


Leo "The Lion" Nomellini was a predator on the 49ers line for 14 years. Displayed are his game jersey, jacket, and 1951 contract. Nomellini was the 49ers first NFL draft choice as well as one of the team’s first players inducted into the Pro Football Hall of Fame. In the offseason, Nomellini won several National Wrestling Alliance titles using his signature move, “The Flying Tackle.” Ex-49ers broadcaster Bob Fouts, the father of Hall of Famer Dan Fouts, was the ringside announcer for this match.
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Leo Nomellini
Defensive Tackle, 1950-63


Was the first ever draft choice after the 49ers joined the NFL. Played every 49ers game for 14 seasons. Altogether, he played in 174 consecutive regular season games, including 10 trips to the Pro Bowl, and played in 266 contests. “The Lion” became one of the few to be named to an All-NFL team on both offense and defense. Retired at age 39. Played college ball at the University of Minnesota. Born June 19, 1924 in Lucca, Italy.
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Levi’s® Stadium Springs to Life


The 49ers celebrated the groundbreaking for Levi’s® Stadium on April 19, 2012. Santa Clara voters approved the project in June 2012. Displayed here are items from the ceremony, including a gold shovel and construction helmet. Team CEO Jed York presided over the event. The $1.2 billion venue has become the premier outdoor destination for sports and entertainment on the West Coast since opening in 2014.
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McIntyre Sets Sail for Honolulu


When guard Guy McIntyre traveled to Hawaii for his first Pro Bowl in 1989, he already has three super Bowl rings. McIntyre earned five straight Pro Bowl berths from 1989 to 1993. He wore these pants and this jersey during one of those games. In addition to being a devastating blocker, McIntyre once scored on a 17-yard pass from Joe Montana in 1988.
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Million Dollar Backfield


The 49ers assembled football's most potent backfield from 1954 to 1956. Quarterback Y. A. Tittle and running backs Hugh McElhenny, Joe Perry, and John Henry Johnson comprised the "Million Dollar Backfield." All for are enshrined in the Pro Football Hall of Fame, the only full-house backfield from one team so honored. This helmet was signed by all four players.
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Montana Spots Comedic Actor Before TD Toss


Joe Montana exhibited his cool demeanor at Super Bowl XXIII. Trailing the Bengals, 16-13, with 3:20 to play, several nervous 49ers looked to Montana for reassurance. He motioned toward the sideline and said, "Hey, isn't that John Candy?" Moments later, while wearing these shoes, Montana started the game-winning drive. He finished it with a strike to John Taylor.
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Morabito Wives Take Command


The 49ers became one of the first professional sports franchises directed by female owners in 1964 when Josephine and Jane Morabito, the widows of Tony and Vic, assumed majority interest in the team. From left to right are Leo Nomellini, Joe Perry, and Josephine and Jane Morabito. This plaque was displayed at the 49ers practice facility in Redwood City to honor the memory of the franchise's founders and to commemorate the team's beginnings.
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Moving to Candlestick Park


After years of lobbying by team President Lou Spadia, the 49ers moved to Candlestick Park in 1971. The program on display is from the opening game, a 20-13 loss to the Rams. Ted Kwalick scored the first Candlestick Park touchdown for San Francisco on a nine-yard pass from John Brodie. For many years, the 49ers held the NFL record for most wins on its home field. Also displayed are a ticket taker box and turnstile used at Candlestick. The stadium was enclosed in 1972 and expanded to accommodate nearly 62,000 fans. This rennovation included a movable 6,000 seat section and the refurbishment of the playing surface with Astroturf. Natural grass was restored in 1979. Candlestick was the scene of eight NFC Championship games, the most of any NFL stadium, before closing in 2013 after 32 years of the 49ers calling “The ‘Stick” home.
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Niners Claim Fifth Super Bowl Title


The 49ers scored two touchdowns in less than five minutes at Super Bowl XXIX, then cruised to a 49-26 win over the San Diego Chargers at Joe Robbie Stadium in Miami, Florida. QB Steve Young threw six touchdown passes and earned MVP honors as San Francisco won its fifth Vince Lombardi Trophy. RB Dexter Carter wore this uniform in the game.
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Nolan Develops Winning Framework


Head Coach Dick Nolan led the 49ers to three straight playoff appearances from 1970-1972. He was named NFC Coach of the Year in 1970 after guiding the 49ers to a 10-3-1 record and the franchise’s first NFC West division championship. Nolan used this playbook during the 1971 season. He posted a 54-53-3 records through eight years with the 49ers. His son Mike was named head coach in 2005.
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Physical Defense Provides Confidence


The 49ers visited Pittsburgh in 1981 and beat the four-time Super Bowl champion Steelers, 17-14. Hard-hitting safety Carlton Williamson sent a message by laying out a Pittsburgh receiver with a ferocious tackle. The victory gave the 49ers confidence and Bill Walsh claimed it was one of the most satisfying wins of his career. This is Williamson's sideline jacket, worn by 49ers team members before it became a popular piece of merchandise amongst fans.
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R.C. Owens
Wide Receiver, 1957-61


An eight-year NFL veteran, R.C. “Alley Oop” Owens spent his first five seasons as a member of the 49ers, totaling 177 receptions for 2,939 yards and 20 touchdowns with San Francisco. His most productive year came in 1961 when he started all 14 games, caught 55 passes for 1,032 yards and scored five touchdowns. A former college basketball star, Owens transferred his skills over to the football field and was notorious for out-leaping defensive backs for high arching passes from QB Y.A. Tittle. Thus, the origin of the term “Alley Oop” was created, and later became more well-known from its use in basketball. A free agent in 1962, Owens went on to play with the Baltimore Colts and New York Giants, before retiring following the 1964 season. After his playing career ended, Owens spent more than two decades working for the 49ers. In that time, he held various positions for the team, including Director of Training Camp and Director of Alumni Relations. Born November 12, 1934 in Shreveport, LA.
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Rocklin Fishing Derby


Training camp at Sierra College in Rocklin, California involved hard work on hot summer days, but players also had time for team bonding and relaxation. The annual fishing derby, using these poles, was one of the club’s most popular off-field activities. Prizes were awarded for the day’s biggest catch. One year, tight end Wesley Walls won the competition after reeling in an albino catfish. “Bubba (Paris) used to practice during his free time,” recalled Guy McIntyre. “He wanted to win the prize.” R.C. Owens helped coordinate training camp. The town of Rocklin recognized Owens with this plaque and named him Grand Marshal of the annual parade. The team also was presented with the Key to the City of Rocklin, seen here.
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Roger Craig
Running Back, 1983-90


A member of three Super Bowl Championship teams, Craig ranks third in franchise history with 7,064 rushing yards and first in career rushing attempts (1,686). He also ranks third in franchise history in receptions (508) and total touchdowns (66). Craig became the first running back in NFL history to register 1,000 rushing yards and 1,000 receiving yards in a single season (1,050 rushing yards and 1,016 receiving yards in 1985). He was also selected to the Pro Bowl four times. Born July 10, 1960 in Davenport, IA.
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Ronnie Lott
Defensive Back, 1981-90


Known as one of the most ferocious and feared players in NFL history. Played in 10 Pro Bowls and won four Super Bowl Championships. Earned All-Pro honors at three different positions: cornerback, free safety and strong safety. Registered 1,161 career tackles, including five seasons with at least 100 tackles. Ranks tied for 6th in NFL history with 63 interceptions. Led the league in interceptions in 1986 and 1991 and returned five interceptions for touchdowns. Tied for the NFL record for postseason interceptions with nine. Named to the 75th Anniversary All-Time team, 1980ís All-Decade team and Super Bowl Silver Anniversary team. Born May 8, 1959 in Albuquerque, NM.
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San Francisco Dominates Los Angeles


The 49ers crushed the Rams, 30-3, in the 1989 NFC title game, posting 442 yards of offense. Joe Montana completed 26 of 30 passes with touchdowns to John Taylor and Brent Jones. RB Roger Craig ran for 94 yards. Tom Rathman added 63 rushing yards and six catches. Interceptions by Tim McKyer, Keena Turner, and Ronnie Lott aided the victory.
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Sent to the "Penalty Cooler"


Rookie Dennis Brown quickly discovered that high caliber play was a basic expectation in San Francisco. After his first NFL sack, Brown danced to the sideline and was confronted by Michael Carter. “I figured he’d be happy,” Brown said. “Instead, he yelled at me. He kicked me off the bench and told me to sit on the cooler (seen here). After I was banished, I always sat on it.”
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Sourdough Sam's Covered Wagon


Hanging from the ceiling is 49ers mascot Sourdough Sam’s Covered Wagon, which was in use at Candlestick Park for a number of years. Now retired, the wagon was an integral part of 49ers halftime shows and other events.
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Staley’s Catch


Tackle Joe Staley’s job is to protect the quarterback. Occasionally, the offensive coordinator rewards the former collegiate tight end with a pass-catching opportunity. On the final day of the 2013 season against the Arizona Cardinals, Staley lined up in a tackle-eligible formation and caught a 14-yard pass for a first down. It was his second NFL reception. These are Staley’s game-worn shoes.
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Steve Young
Quarterback, 1987-99


One of the greatest quarterbacks in NFL history, standing as the 3rd most accurate passer in league history and possessing an outstanding 96.8 quarterback rating. Dominating arm strength and mobility yielded 232 regular season touchdown tosses and 4,239 rushing yards during his years at Tampa Bay (1985-86) and San Francisco (1987-99). Recorded 28, 300-yard passing games during his prolific career. His 43 rushing touchdowns are the most by a quarterback in NFL history. Was a two-time NFL Most Valuable Player (1992 & 1994) and Super Bowl XXIX MVP. Earned 7 consecutive Pro Bowl nominations (1992-98) and was All-Pro (1992-94). His six touchdown passes in Super Bowl XXIX victory over San Diego stands as a Super Bowl record. Born October 11, 1961 in Salt Lake City, UT.
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Steve Young
Quarterback, 1987-99


One of the greatest quarterbacks in NFL history, standing as the 3rd most accurate passer in league history and possessing an outstanding 96.8 quarterback rating. Dominating arm strength and mobility yielded 232 regular season touchdown tosses and 4,239 rushing yards during his years at Tampa Bay (1985-86) and San Francisco (1987-99). Recorded 28, 300-yard passing games during his prolific career. His 43 rushing touchdowns are the most by a quarterback in NFL history. Was a two-time NFL Most Valuable Player (1992 & 1994) and Super Bowl XXIX MVP. Earned 7 consecutive Pro Bowl nominations (1992-98) and was All-Pro (1992-94). His six touchdown passes in Super Bowl XXIX victory over San Diego stands as a Super Bowl record. Born October 11, 1961 in Salt Lake City, UT.
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Steve Young’s Victory Lap


For the third straight season, the 49ers met the Dallas Cowboys for the 1994 NFC crown. Eric Davis opened the scoring with a 44-yard interception return. Steve Young threw two touchdown passes and ran for another in the 38-28 win. Young’s best run came after the game when he took an emotional victory lap around the Candlestick field.
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Super Bowl XIX
January 20, 1985


Future Pro Football Hall of Fame quarterbacks Joe Montana and Dan Marino squared off at Stanford Stadium in Super Bowl XIX. Montana walked away with the Most Valuable Player award after passing for 331 yards and accounting for four touchdowns in the 49ers 38-16 win over the Miami Dolphins. He threw a pair of touchdown passes to running back Roger Craig and connected with running back Carl Monroe for a third score. Montana also found the end zone on a six-yard run. San Francisco compiled 537 yards of total offense. Defensive linemen Dwaine Board, Manu Tuiasosopo, and Gary Johnson met Marino behind the line of scrimmage for a total of four sacks and a loss of 29 yards in the 49ers second Super Bowl victory.
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Super Bowl XVI
January 24, 1982


Quarterback Joe Montana gave the 49ers a 7-0 first quarter lead with a one-yard plunge. Early in the second quarter, running back Earl Cooper finished off a 92-yard drive by hauling in an 11-yard scoring pass from Montana. Two field goals from kicker Ray Wersching gave San Francisco a 20-0 lead at halftime. The 49ers’ 20-7 lead late in the third quarter was challenged when the Cincinnati Bengals marched to the two-yard line. Bengals quarterback Ken Anderson floated a pass to his running back Charles Alexander, who was then met by LB Dan Bunz head-on and stopped inches short of the goal line, a play known in team lore as “The Stop.” The 49ers beat the Cincinnati Bengals 26-21 at Super Bowl XVI to earn the franchise’s first NFL championship.
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Super Bowl XXIII
January 22, 1989


Super Bowl XXIII saw the 49ers once again face off against the Cincinnati Bengals, this time with a nail-biter ending. With 3:20 remaining, Cincinnati lead 16-13 when quarterback Joe Montana began “The Drive,” an 11-play, 92-yard march towards the end zone. The series finished with Montana’s 10-yard pass to wide receiver John Taylor for the winning touchdown. The defense kept the Bengals at bay when Cincinnati got the ball back with 26 seconds left in the game, including a clutch sack by future Pro Football Hall of Fame linebacker Charles Haley. Wide receiver Jerry Rice was the game’s Most Valuable Player with 11 receptions for 215 yards and one touchdown. This third Super Bowl championship for the 49ers ended up being the last game at the helm for legendary head coach Bill Walsh.
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Super Bowl XXIV
January 28, 1990


Super Bowl XXIV was billed as a showdown between hot shot quarterbacks Joe Montana and John Elway. Montana stole the spotlight. In the first half, he fired touchdown passes to Jerry Rice, Brent Jones and Rice again as San Francisco built a 27-3 halftime lead over the Denver Broncos. Montana finished the game connecting on 22 of 29 tosses for 297 yards and five touchdowns as the 49ers established Super Bowl records for points scored and margin of victory in the 55-10 blowout. To the surprise of no one, Montana earned his third Super Bowl Most Valuable Player award. With the “back to back” victory, San Francisco became the fourth NFL franchise to win consecutive Super Bowls.
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Super Bowl XXIX
January 29, 1995


Quarterback Steve Young performed flawlessly at Super Bowl XXIX, throwing six touchdown passes in San Francisco’s 49-26 victory over the San Diego Chargers. The 49ers found the end zone twice on their first seven plays and needed only four minutes to post a 14-0 lead. Young connected with Jerry Rice for three scores, while running back Ricky Watters hauled in two touchdown passes and ran for a third. Young was named Most Valuable Player for his record-setting day. The 49ers carved a place in NFL history by becoming the first team to win five Super Bowls.
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Take the N-Judah or the 72-Sunset


The Kezar Stadium parking lot held fewer than 300 cars, so public transportation was the preferred mode of travel for fans attending 49ers games. Muni buses and streetcars regularly ran near Kezar, but on game day, as 50,000 people descended on the stadium, special bus routes (like the one on this sign) shuttled fans to the park.
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Terrell Owens
Wide Receiver, 1996-2003


Originally selected by the 49ers in the third round (89th overall) of the 1996 NFL Draft out of the University of Tennessee at Chattanooga, Owens played in 121 games (107 starts) and registered 8,572 receiving yards and 81 touchdowns on 592 receptions, while also adding 21 rushing attempts for 162 yards and two touchdowns in his eight seasons with San Francisco (1996-03). He started all nine postseason games in which he appeared with the organization and hauled in 39 receptions for 554 yards and four touchdowns. Ranks second in franchise history in receptions (592), receiving yards (8,572), receiving touchdowns (81), games with 100-or-more receiving yards (25) and 1,000-yard seasons (five), trailing only Edward J. DeBartolo Sr. 49ers Hall of Famer and Pro Football Hall of Fame member Jerry Rice in each category. Attended the University of Tennessee at Chattanooga. Born December 7, 1973 in Alexander City, AL.
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The 49ers Take Flight


The very first San Francisco 49ers team is displayed (on the wall) boarding a United Airlines flight for their inaugural exhibition game. The 49ers beat the Los Angeles Dons in San Diego's Balboa Stadium, 17-7. Less than 8,000 curious fans attended. Hank Norberg scored San Francisco's first preseason touchdown on a 35-yard pass from Parker Hall.
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The Catch Changes The Franchise


Bill Walsh calmly told Joe Montana to run Sprint Right Option. "Look to Freddie [Solomon] first," Walsh said. "If Freddie's covered, search for Dwight [Clark] sliding across the back of the endzone." With 58 seconds remaining, Montana rolled right, pursued by two Cowboys, and threw this ball to a leaping Clark. "'The Catch' connected me with 49ers fans forever," Clark said.
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The Cathcart Brothers


Sam Cathcart wore this sideline jacket while a back and kick returner with the 49ers (1949-1950, 1952). He teamed with his brother, Royal Cathcart, in the San Francisco backfield in 1950. Sam hauled in a 72-yard touchdown pass from Frankie Albert against Cleveland in 1949. It was the 49ers longest reception during the team’s four years in the AAFC.
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The Heart of a Champion


Jesse Sapolu planned to retire after heart surgery in 1996. When training camp began in 1997, just six months after the operation, Sapolu returned to the 49ers and became the first man to play NFL football after an open-heart procedure. He earned this 1997 Ed Block Courage Award and wrote this book about his experience. Sapolu won four Super Bowl rings.
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The T-Formation Wizard


Frankie Albert set a high standard for quarterback play in San Francisco. The club's first starting signal-caller in 1946, he was named the "T-Formation Wizard" because of his ability to run, throw, kick, and handle the football. Albert earned AAFC Co-MVP honors in 1948 after throwing 29 scoring passes. In one game against Brooklyn that season, he accounted for six touchdowns in just three quarters of play. Displayed here is one of his 49ers jerseys. Prior to his pro career, Albert led Stanford's 1940 Rose Bowl-winning squad. Hollywood recognized Albert's collegiate fame and Columbia Pictures produced "The Spirit of Stanford" with Albert starring as himself. After retiring as a player, Albert coached the 49ers to their first NFL playoff appearance in 1957. He compiled a 19-16-1 coaching record in San Francisco.
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The Vernon Post Clinches ESPY


The 2011 divisional playoff game between New Orleans and San Francisco was a game for the ages. ESPN agreed, and named it Game of the Year, awarding the 49ers with an ESPY Award. The contest featured four lead changes in the final four minutes. QB Alex Smith threw this ball to Vernon Davis for the winning score with nine seconds remaining in the 49ers 36-32 win. The name of the play executed was, aptly named "The Vernon Post."
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The Winding Road to Canton


The 49ers acquired future Hall of Famer Steve Young from Tampa Bay in 1987 for two draft picks. During 13 seasons in San Francisco, the great-great-great grandson of Brigham Young threw for 221 touchdowns and completed 65 percent of his passes. See here is Young’s travel bag along with the shoes and jersey he wore in 1999, his final 49ers season.
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Tom Rathman: Blocker, Runner, Receiver


This is Tom Rathman's game-used uniform. The hard-nosed and selfless fullback was a punishing runner, but in San Francisco's West Coast Offense, Rathman also developed into one of the best receiving backs in the game. He recorded 73 catches in 1989, second best on the team, and scored two rushing touchdowns in Super Bowl XXIV. After he retired as a player, Rathman went in to coaching and served as the 49ers running backs coach for 14 seasons (1997 to 2002 and 2009 to 2016).
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Tom Rathman
Fullback, 1986-93
Running Backs Coach, 1996-2002, 2009-16


Originally selected by the 49ers in the third round (56th overall) of the 1986 NFL Draft, in eight seasons with the club (1986-93), Rathman played in 115 games (91 starts) and rushed for 1,902 yards and 26 touchdowns on 516 carries, while adding 294 receptions for 2,490 yards and eight touchdowns. A member of two Super Bowl Championship teams (Super Bowl XXIII & XXIV), Rathman also appeared in 14 postseason games (10 starts) and rushed for 287 yards and four touchdowns on 64 attempts in addition to 38 receptions for 327 and one touchdown. Following his playing career, Rathman returned to the 49ers late in the 1996 season as the team’s running backs/assistant tight ends coach. In 1997, he was named the team’s running backs coach, a position he held for six seasons (1997-2002). After spending three seasons away from the organization, Rathman returned to the 49ers to coach the running backs in 2009, a position he held for eight seasons (2009-16). Born October 7, 1962 in Grand Island, NE.
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Tony & Joe


This oil painting of owner Tony Morabito hung in Joe Perry's home. "They had a unique relationship," broadcaster Bob Fouts said. "Joe was Tony’s favorite. They never had a contract. It was just a handshake deal." On road trips, Perry occasionally experienced hotel owners unwilling to provide lodging to African-American players, so Morabito had Perry stay with him. The two developed a lifelong friendship.


This portrait was painted by noted artist Margaret D. H. Keane, who first rose to popularity in San Francisco's North Beach neighborhood in the 1950s. Keane also painted a portrait of Joe Perry, which was donated to the 49ers Museum by Perry's family and is slated to go on display in the near future.
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Tony & Vic Morabito
Founder/Owners, 1946-64


Founder Tony Morabito (1946-1957) and Co-Owner Vic Morabito (1950-1964). The founding family and original owners of the San Francisco 49ers. Tony Morabito established the Bay Area’s first major league professional sports franchise when the 49ers played their first season in 1946. The brothers from San Francisco transitioned the team from an upstart in the All-American Football Conference to a major NFL franchise in 1950. Signed future Pro Football Hall of Famers Joe Perry, Hugh McElhenny, John Henry Johnson, Y.A. Tittle, Bob St. Clair, Leo Nomellini and Jimmy Johnson and also attracted the likes of R.C. Owens, John Brodie, Charlie Krueger, Billy Wilson and many other top talents during their tenure. After Tony’s passing in 1957, Vic retained control of the organization until his own death in 1964. Throughout both the AAFC and the NFL, the 49ers went 128-110-6 during Tony and Vic Morabito’s era (including a trip to the AAFC Championship Game in 1949 and the NFC playoffs in 1957) and became one of the NFL’s premier franchises.
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Tough Tackling Team Captain


The "C" patch on Patrick Willis' 2008 jersey (seen here) indicates he was named team captain. Willis led the 49ers in tackles that year, including a club single-game record 22 stops against the Patriots. He also intercepted his first pass in 2008 and returned it 86 yards for a touchdown against the Seahawks. He was the NFL Defensive Rookie of the Year in 2007.
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Victory Party with Tony Bennett


After San Francisco beat Oakland to secure a playoff spot on the final day of the 1970 season, John Brodie told team President Lou Spadia, “We’re having a party at the Fairmont and if you don’t pay for it, I will.” Upon arrival, the players found Tony Bennett performing in the Venetian Room. Bennett welcomed them with his signature song, “I Left My Heart in San Francisco.” The 1970 NFC West division title was the 49ers first championship and added a new element to the identity of the team and its fans, just as the song took on a deep significance to the identity of the city and its residents.
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Wilcox Just Does It


Dave Wilcox was one the first Pro Football Hall of Famers to wear Nike products as a player. These are his prototype Nike Astrograbber shoes from 1974. Wilcox starred at Oregon and was the 49ers third-round draft pick in 1964. A dominating linebacker for San Francisco, Wilcox was selected to the Pro Bowl seven times. Also seen is his sideline jacket.
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Y.A. Tittle
Quarterback, 1951-60
Offensive Consultant, 1965-69


Had 17 years of NFL experience, finishing his career with 33,070 passing yards and 281 touchdowns (39 rushing). Won NFL Most Valuable Player Award in 1961 and í63. Threw 33 touchdown passes and a career-high 3,224 yards in 1962. In í63 he threw 36 touchdowns, completing 60.2 percent of his passes. Also played for the Baltimore Colts (1948-50) and the New York Giants (1961-64). Played college ball at Louisiana State University. Born October 24, 1926 in Marshall, TX.
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Dwight Clark's Fur Coat


Hundreds of thousands of euphoric fans lined Market Street to welcome back the San Francisco 49ers after Super Bowl XVI. The City by the Bay had not seen a celebration of this magnitude since the end of World War II. People from every facet of the city’s diverse population gathered to revel in the glory of San Francisco’s first major sports championship.
Swept up in the festivities of the day, receiver Dwight Clark donned this coyote fur coat, a bold fashion choice for a humble man. The coat was payment for a promotional photo shoot that Clark did for a fur shop in Union Square after “The Catch” catapulted him into superstardom. Clark dressed the part of a Super Bowl champion for the procession to wave at fans from the cable car transport. He also delivered a rousing speech in front of City Hall in which he thanked head coach Bill Walsh and owner Eddie DeBartolo for making the 49ers “world champions.” This famous fur coat was only worn once, but Clark kept it as a warm reminder of a larger-than-life moment.
Dwight’s coat was donated to the 49ers Museum by the Clark Family in 2018.
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Dwight Clark's Fur Coat


Hundreds of thousands of euphoric fans lined Market Street to welcome back the San Francisco 49ers after Super Bowl XVI. The City by the Bay had not seen a celebration of this magnitude since the end of World War II. People from every facet of the city’s diverse population gathered to revel in the glory of San Francisco’s first major sports championship.
Swept up in the festivities of the day, receiver Dwight Clark donned this coyote fur coat, a bold fashion choice for a humble man. The coat was payment for a promotional photo shoot that Clark did for a fur shop in Union Square after “The Catch” catapulted him into superstardom. Clark dressed the part of a Super Bowl champion for the procession to wave at fans from the cable car transport. He also delivered a rousing speech in front of City Hall in which he thanked head coach Bill Walsh and owner Eddie DeBartolo for making the 49ers “world champions.” This famous fur coat was only worn once, but Clark kept it as a warm reminder of a larger-than-life moment.
Dwight’s coat was donated to the 49ers Museum by the Clark Family in 2018.
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The San Francisco 49ers will re-open the 49ers Museum presented by Foxconn Industrial Internet with new hours of operation and a revamped virtual tour experience online. It is open Friday, August 6 from 10 a.m. to 3 p.m. PT and will also be open to fans during and after the open practice at Levi’s® Stadium on Saturday, August 7th for “Dwight Clark 87 Day.”


Throughout the fall, the Museum will be open for home games and one day before each home game. Hours of operation on these dates will be 3 hours before kickoff to 15 minutes before kickoff, and 10 a.m. to 3 p.m. one day prior to home games.
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The San Francisco 49ers will re-open the 49ers Museum presented by Foxconn Industrial Internet with new hours of operation and a revamped virtual tour experience online. It is open Friday, August 6 from 10 a.m. to 3 p.m. PT and will also be open to fans during and after the open practice at Levi’s® Stadium on Saturday, August 7th for “Dwight Clark 87 Day.”


Throughout the fall, the Museum will be open for home games and one day before each home game. Hours of operation on these dates will be 3 hours before kickoff to 15 minutes before kickoff, and 10 a.m. to 3 p.m. one day prior to home games.
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IconButton_3A751221_01D7_8CD0_4167_066CA7C5C529.toolTip = To learn more about 49ers EDU, click on the icon button IconButton_3A751221_01D7_8CD0_4167_066CA7C5C529_mobile.toolTip = To learn more about 49ers EDU, click on the icon button IconButton_D2C145B8_C568_30ED_419C_0E4E80612AFA.toolTip = View Museum Map Location IconButton_D2C145B8_C568_30ED_419C_0E4E80612AFA_mobile.toolTip = View Museum Map Location ## Tour ### Description ### Title tour.name = The 49ERS Museum