Google Tours Vs. Custom Tours​ | Mass Interact

Ready to explore Google Tours vs. Custom Tours? Mass Interact offers an exhaustive comparison between the two to help you choose the one that best fits your requirements. From virtual experiences, explore the differences between these two and how to customize each to make sure you get maximum engagement and visibility for your brand.

Understanding Google Tours

Google Tours are immersive 360-degree photographic experiences that combines Google Maps and Street View. They allow fluid motion navigation and exploration of space virtually as if you were there personally. They are accessible through Google Maps or Google Search and provide the ability for a standardized, user-friendly way in which one can showcase their business, property, or venue. The key benefits it brings board include the—

  • High Visibility: It’s integrated with Google’s search ecosystem, which means huge exposure.
  • User Engagement: Engage users from anywhere in the world.
  • Improved User Experience: Provides immersive, self-guided tours of your space.
  • Ease of Access: Users can easily find your business tour directly from a Google search.
  • Cost-Effective: Leverages existing Google platforms, making it an economical option for many businesses.

Exploring Custom Tours

Custom Tours offer a personalized and interactive experience to meet specific branding needs or objectives. They can integrate custom features, interactive components, and custom content into a visitor engagement program. Key benefits include:

  • Customized Experience: Interactive elements and specific branding options are possible.
  • Enhanced branding: Adding details and stories that reflect your brand. Ability to add extra multimedia, including video, voiceovers, and custom hotspots.
  • Flexibility: Ability to integrate additional multimedia elements such as videos, voiceovers, and custom hotspots.
  • Rich Storytelling: Create engaging narrative that guides users through your space.
  • Complete Control: Customize every aspect of the tour to match your brand’s identity and goals.

Choosing the Right Tours for You

The core difference when choosing between a Google Tour and a Custom Tour are the following: Your goals and needs. These are mainly defined by the following:

  • Google Tours serves businesses looking for a simpler way to integrate into Google’s platforms with maximum visibility.
  • Custom Tours are appropriate for those looking to give their customers a uniquely branded experience with specialized content and features.

Conclusion

Depending on the goals of the entity, both Google Tours and Custom Tours have rather different advantages. On the other hand, Google Tours provides an easy way to display your space to great numbers while providing a personal touch to the experience; Custom Tours allows the creation of a customized and engaging experience.

Go for the one that aligns the most with your business goals and audience needs in case you want to get the most out of your investment in virtual tours.

Funnel into the right virtual tour solution for you, and revolutionize how your audience experiences your space today!

Understanding Google Tours

Google Tours are immersive 360-degree photographic experiences that combines Google Maps and Street View. They allow fluid motion navigation and exploration of space virtually as if you were there personally. They are accessible through Google Maps or Google Search and provide the ability for a standardized, user-friendly way in which one can showcase their business, property, or venue. The key benefits it brings board include the—

  • High Visibility: It’s integrated with Google’s search ecosystem, which means huge exposure.
  • User Engagement: Engage users from anywhere in the world.
  • Improved User Experience: Provides immersive, self-guided tours of your space.
  • Ease of Access: Users can easily find your business tour directly from a Google search.
  • Cost-Effective: Leverages existing Google platforms, making it an economical option for many businesses.

Exploring Custom Tours

Custom Tours, on the other hand, offer an experience that is much more personalized and interactive. Unlike the formula approach of Google Tours, so to speak, Custom Tours are developed to meet specific branding needs or objectives. They can integrate custom features, interactive components, and custom content into a visitor engagement program. Key benefits include:

  • Customized Experience: Interactive elements and specific branding options are possible.
  • Enhanced branding: adding details and stories that reflect your brand. Ability to add extra multimedia, including video, voiceovers, and custom hotspots.
  • Flexibility: Ability to integrate additional multimedia elements such as videos, voiceovers, and custom hotspots.
  • Rich Storytelling: Create a more engaging narrative that guides users through your space.
  • Complete Control: Customize every aspect of the tour to match your brand’s identity and goals.

Choosing the Right Tour for You

The core difference when choosing between a Google Tour and a Custom Tour is the following: Your goals and needs. These are mainly defined by the following:

  • For High Visibility and Easy Integration: Google Tours serves businesses looking for a simpler way to integrate into Google’s platforms with maximum visibility.
  • In terms of brand differentiation and interactivity, Custom Tours are more appropriate for those looking to give their customers a uniquely branded experience with specialized content and features.

Conclusion

Depending on the goals of the entity, both Google Tours and Custom Tours have rather different advantages. On the other hand, Google Tours provides an easy way to display your space to great numbers while providing a personal touch to the experience; Custom Tours allows the creation of a customized and engaging experience.

Go for the one that aligns the most with your business goals and audience needs in case you want to get the most out of your investment in virtual tours.

Funnel into the right virtual tour solution for you, and revolutionize how your audience experiences your space today!

Have Multiple Locations? No Problem.

We have photographers in every major city, allowing us to schedule & shoot your 360 Tour where you need us!

Customized Brand Experience

Custom virtual tours are a great way to present your brand in a unique and standout way. They enhance your social media and digital marketing efforts by delivering an incredible visual communication experience. Our panoramic photos and virtual tours enhance your marketing collateral with complete customization, including logos, colors, fonts, videos, and messaging.

360 Panoramic Photography

We use high-quality panoramic photography paired with cutting-edge post-processing methods to create a standout portrayal of your brand in an immersive experience.

Mobile-ready and Responsive

Our Hotel and Resort virtual tours are powered by HTML 5 technology, ensuring that they’re completely responsive and can be viewed across platforms and operating systems - including desktop, laptop, tablets, and mobile phones, Windows, Android, iOS, and other operating systems. No matter how someone is viewing, we guarantee they get the immersive experience.

Benefits Of Virtual Tours

Superior customer experience

Whether you’re a gym, a beauty salon, or an interior design firm; a virtual tour can bring extra visibility to your business. There’s a big difference between a website with text and images vs. an immersive, interactive experience - a custom virtual tour gives you that edge.

Better Exposure

The uniquely immersive experience that custom virtual tours create is more effective than any form of advertising. It allows you to create a sense of familiarity and ease among customers who are planning to visit your physical premises. It can also build intrigue and excitement around your business.

Great Return on Investment (ROI)

Your one-time investment in a photoshoot will result in intrigue, an increase in business, and a superlative customer experience even before a customer visits your physical location.

Superlative experience across devices

Our custom virtual tours are powered by a cross-plat forming HTML 5 engine, enabling the tours to be customized on desktops, tablets, and smartphones.

Gives you flexibility and freedom

A custom virtual tour gives you the ability to capture your customer’s attention by focusing on key aspects of your product(s) or service(s) in a unique and engaging way.

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