How Virtual Tour Photography Revolutionizes Campus Recruitment
The 2020 pandemic paved the way for a new way of engaging online that continues to astonish businesses all around the world. It has made the world more connected virtually. Technology, too, has kept up with the changing pace of virtual engagement and has created various platforms for us to leverage it to our advantage and showcase what we have to offer to anyone halfway across the world. In the post-pandemic world, what was used as a necessity has slowly transitioned into a powerful tool of outreach and social (virtual) engagement. Virtual Tour Photography, which was only four years ago in its nascent stage of evolution, has found its footing and now offers institutions the opportunity to showcase their brand online in an interactive way. Colleges and universities across the world are becoming more and more attuned to the needs of their prospective students from different parts of the world and are offering virtual tour photography as part of their campus recruitment process.
Enhanced Engagement and Accessibility
Campus tours traditionally involve prospective students traveling from different cities, states, and sometimes countries to visit the university or college campus. A process that was both time-consuming and often quite expensive. For students who were unable to visit, it created a lack of connection with the college and a sense of distrust in their decisions when opting for one. By going one step beyond the status quo and adopting virtual tour photography to showcase the campus and its facilities better, colleges are able to engage with the students in a much more personal way, in a way that static, traditional photos cannot achieve.
Personalized and Interactive Experience
Virtual tour photography has the unique ability to engage students. Because it’s highly personal, interactive, and empowers students to guide their own virtual tour of the campus, it offers them the opportunity to visit the parts they are most keen on, not what the narrator or campus tour guide intended. Be it the campus housing, cafeteria, library, or lab, students can choose their path and pace, making virtual tour photography a much more personable experience. Colleges can make the tours more engaging by adding special facts, testimonials, and faculty insights along the route of the tour, giving students the time to explore these at their leisure. This interactive plug-and-play model of the campus recruitment process has allowed students to be well-informed decision-makers in the process.
Wider Reach and Time Efficiency
Virtual tour photography transcends the need for students to travel to campus to be interested in the college. By adding 360 degree virtual tours on your websites, social media and online platforms, you are now able to operate your campus recruitment process more democratically. Through the powers of the interest, your online content has the ability to reach the right audience, especially ones you didn’t know existed. In attracting valuable leads such as this, you are able to create value for your prospective students from the get go, without spending too much time on the lengthy, often complicated processes of campus recruitment, that don’t give students any direct view of the campus life.
Showcasing Campus Culture and Facilities
Virtual tour photography enables colleges to invite students on campus and live the student life from their lens. By including this as a must-have part of the campus recruitment process, colleges are able to center focus on student experience. Students too can very seamlessly witness it for themselves first-hand and assess their cultural fitment better, which can be a tad bit difficult with static photos, making them more confident in their decision during the application process, making administration too more hassle-free.
