The Impact of Virtual Tours on University Enrollment Figures

The Impact of Virtual Tours on University Enrollment Figures

Universities across the globe are witnessing a seismic shift in the way they show their campuses to prospective students.

At the beacon of this revolution is a Virtual Tour! It offers students or their parents an immersive and dynamic platform to explore every nook and cranny of their institution. According to recent data from a study conducted by the National Association for College Admission Counseling (NACAC), 92% of colleges and universities use virtual tours as part of their admissions strategy. This staggering figure highlights the increased usage and undeniable results of virtual tours in campus exploration.

Expanding Reach and Accessibility

The impact of virtual tours extends far beyond the confines of physical campuses, transcending geographical barriers and reaching prospects around the world. A report by Eduventures Research found that institutions offering virtual tours experienced a 16% increase in applications compared to those that did not. This notable uptick in application numbers underscores the ability of virtual tours to expand the reach of universities and attract a more diverse pool of applicants. Virtual Tours are changing the entire game by making campus exploration accessible to prospects no matter what their location is. Virtual tours ensure that every prospective student receives equal consideration.

Enhancing Decision-Making for Prospective Students

When it comes to admissions and campus selection, students or prospects are dubious and uncertain. Virtual tours aim to reduce these concerns by providing them with a comprehensive view of campus life. A survey by the American Association of Collegiate Registrars and Admissions Officers (AACRAO) revealed that 87% of admissions staff believe virtual tours significantly impact their decision-making process. This overwhelming response denotes the value of virtual tours in empowering students to make informed decisions.

Boosting Engagement and Conversion Rates

Engaging prospective students and converting them into enrolled students is the ultimate goal of any admissions strategy. Virtual tours offer a captivating and interactive experience that connects with decision-makers. A case study conducted by Enrollment Rx found that universities using virtual tours attracted and engaged 30% more prospects compared to those that did not. This substantial improvement in conversion rates gives us an idea of how virtual tours effectively capture prospects’ attention and compel them to take the necessary action. Virtual tours connect with prospects unmatched by traditional marketing mediums by providing decision-makers with a clear view of campus life.

Virtual Access to University Information 24/7

One of the significant advantages of virtual tours is that they can offer access to university information at any time, from anywhere. Students can explore campuses at their convenience without office hours or travel limitations being the barriers to their decision-making. A survey conducted by the Higher Education Marketing Report suggested that 94% of admissions staff believe virtual tours have increased their productivity and efficiency. This overwhelming response states that the universities and personnel focus more on their vital tasks than investing their time in physical tours with the students.


In conclusion, virtual tours have emerged as a transformative tool in the world of university enrollment. The data speaks for itself—virtual tours enhance campus exploration and boost decision-making, impacting application numbers and conversion rates.

At Mass Interact, we are proud to be at the forefront of this revolution, setting up and creating immersive and engaging virtual tours that help universities attract and enroll the best and brightest students.

Join us in harnessing the power of virtual tours to shape the future of higher education.

Visit Mass Interact for more information on how virtual tours can transform your admissions process.


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