How Virtual Tours are Boosting Hotel Revenue and Guest Satisfaction
The hospitality industry is constantly evolving. With each year, businesses within the industry are working to create some of the most creative and meaningful experiences for their customers to not just ensure they have a good time enjoying their services, but also leave them with an experience that makes their business memorable, helping them build brand loyalty. For the hotel business, this begins much before the customers even arrive at their property. Over the last few years, with digital media taking center stage in not just showcasing the hotel, but also garnering new audiences, it’s becoming more and more important that hotels not just showcase their properties in the best way, they also offer the most realistic version of their property to ensure they are balancing their efforts in both boosting hotel revenue and guest satisfaction. A hotel virtual tour is gaining popularity to help power this for a lot of businesses in the hospitality industry. They can be used as powerful tools for you to choose various different aspects of your hotel and promote them to specific audiences based on their interests.
For those on the fence about the benefits of a hotel virtual tour, here’s a breakdown of how it can potentially help elevate your business and boost revenue and customer experience multifold.
Increased Booking Rates
According to a study conducted by Google, listings with virtual tours receive 41% more clicks. What this indicates is a clear insight into how customers really want to engage and immerse in the property they are looking to visit. For hotels, this means that using virtual hotel room tours is a direct line to the customers’ requirements and offers them an engaging way to connect with your business. When they engage with a hotel virtual tour you have along with your listing, there is a greater chance of conversion, simply by the sheer increase in the number of people that are engaging with your content. Secondly, by offering a hotel virtual tour, you entrust your audience with the power to explore the property at their own pace and in their own time and allow them to look at things that they are most interested in, enabling greater confidence when they come to hit the book now button.
Enhancing Guest Experience
A hotel virtual tour offers your customers the chance to truly visit the property virtually. At the time of booking, they have had the opportunity to explore every aspect of the listing well and have been equipped with all the information they could need to make an informed booking. This level of engagement, a seamless and thorough booking experience right from the get-go, is the beginning of a great customer experience, even before guests arrive at the property. What’s even more interesting about having engaged with a hotel room virtual tour prior to the visit is that customers are not only excited about seeing the rooms and facilities that they’ve anticipated for so long, there is also a sense of adjusted expectations that they come with, allowing you to deliver on the promise made of a great superior hotel experience with ease.
Reducing Uncertainty
Static photography has for long now offered travelers a sense of ambiguity when it comes to hotel bookings. There is a certain level of hesitation and uncertainty that comes with walking into a hotel room you’ve not fully seen well. By offering a hotel virtual tour and especially virtual hotel room tours, you remove these obstacles and allow visitors to dive right into their stay without any qualms or cancellations, leaving businesses with higher revenue and greater guest satisfaction.
