How virtual tour service can enhance user engagement in hospitality.
The hospitality industry is perhaps one of those industries that has the closest and most interactive exchanges with their users at all times. Providing the highest level of engagement and care to their customers is perhaps the cornerstone of how each business within the industry strives to operate. It’s little surprise therefore when you consider the tough competition businesses face, when each of them is eyeing to outperform the other. The differentiator lies in how their customers have been left feeling after engaging with the business. Over the last decade, the hospitality industry has been pulling all the stops and taking creative measures to create a memorable experience for their customers. Hotels within the industry are really stepping up their engagement measures to get closer to their target audience and nurture the relationship from the get-go. This inadvertently means that from the moment a potential customer has been identified, there is an opportunity to welcome them into the brand. Virtual tours are leading the charge on this effort, ensuring that guests to the hotel are engaged and their interests piqued from the moment they set their eyes on the property.
In this blog, we’re taking a closer look at how a virtual tour can be wielded by businesses in the hospitality industry to help enhance user engagement systematically and meaningfully.
Delivering a Personalized Guest Experience
A virtual tour is one of the most efficient and impactful ways to make a lasting impression on your guests and offer a personalized experience that makes their visit to a property memorable. By leveraging virtual tour services, hotels have the ability to cater to the unique needs of guests. Adding to a higher personalization factor by showcasing specific features and amenities of the property based on the guest’s interests or highlighting the latest upgrades the property has made that elevate a guest’s experience. In taking this a step further, hotels also have the opportunity to evaluate customers’ previous stays and preferences and then offer special offers for stays and use a virtual tour to showcase the personalized offers, enticing them in for another visit soon. This carefully curated content will go a long way in ensuring greater user engagement.
Real-time Information and Updates
An interactive virtual tour of the different amenities and room options, highlighting their unique features at the time of booking, helps users get a greater understanding of the choice they make when booking, limiting surprises at the time of arrival, and further reassuring of the positive experience. A good virtual tour company will have the services to help you capture your latest renovation projects and welcome your guests into them through exciting storytelling angles. The booking and reservations experience can also be modified by a virtual tour, giving guests greater choice to really experience the property, its different areas, etc. By receiving a sneak peek into the latest developments at the property through a virtual tour, you invite them into the experience quite naturally, making the experience more visceral and real, unlike static, 2D photos that don’t capture the real-life beauty of the offerings at hand.
Enhanced accessibility and convenience
To ensure your users experience the highest value when interested in your brand online and offline, you need to offer them total transparency and complete convenience. Only then you have the chance to captivate their attention and achieve higher customer satisfaction. The best virtual tour services today offer you just that. They create a compelling virtual tour that highlights your business’s best features, addresses the most compelling questions guests have with ease, and welcomes them to make a choice based on their experience with the brand. More often than not, with a highly interactive, informative, and captivating virtual tour, you’ve been able to do that and more.
