Did you know that more than 50% home buyers find what they are looking for on the internet? And in the online world, if you don’t use visuals to market your real estate, you will inevitably fall behind others and have a tough time in sealing a deal. The reason is quite obvious. High quality and relevant photographs grab attention quickly and stick to the potential buyer’s brain more than plain old text. A property that is marketed through visuals gets better recall and engagement. And no, even if you are a superb amateur photographer, always trust a professional to do the perfect job for you. The money you shell out will be worth it. However, here are some real estate photography tips that will help you to zero in on the right professionals and get the best results.
- Take a look at their portfolio and reviews – Knowing what the professionals have done in the past will help you decide if they can help you in the present. So, go through their past projects or portfolio and ask about how they plan their work. Things might be different if they have to simply take photos of your property or create a video. Also go through client testimonials to get an idea about their professionalism, ethics and communication norms.
- Ask if they can create custom virtual tours – Photography for businesses, including the ones in real estate, has become an extremely competitive field now. This means, just putting up beautiful and vibrant photos might not be enough to win brownie points. So, ask the photography professionals if they can create 360 degree virtual tours by “stitching” panoramic images of your property together. These tours are the latest in visual marketing and offer an exciting, immersive experience to prospective buyers. You can add them to your website, social media pages and even Google My Business listing to get more queries.
Read – The Top 4 Predictions for the Future of Photography - Find out what kind of lighting will work best for you – One of the timeless real estate photography ideas is to highlight your property in the best light. And what works for one might not be ideal for another. Also, while outdoor shots seem better, more crisp and close to the original colors at dusk, indoor photos should be taken in the middle of the day when the sun is bright. Moreover, night-time shots can look amazing if the right kind of artificial lighting is in place. So, request the professionals to explore your property and discuss what you want to highlight with them. Then ask about the type of lighting they plan to use and why.
- Remove clutter and stage the scene – This is one of those photography tips that all professionals recommend. Before taking shots of any room, get rid of unnecessary items and clean up the whole place as much as possible. For example, remove pots and pans from the kitchen, laundry bins from the bedroom, cleaning accessories from the bathroom and that pile of newspapers from the living room. Ideally, only large and eye-catching furniture pieces and light fixtures should remain. Next comes the staging part. Here, real estate photographers will help you make the room attractive, by maybe adding a few pretty vases, cushions, throws or a painting. It will help the potential buyer to visualize your property better.
- Find out about the photo editing basics – Professional real estate photographers usually edit the photos to make them more beautiful and appealing. For that, they might use a variety of tools, which you should get a basic idea about. You can also ask how they will make dull photos more vibrant, correct contrasts, or make the colors realistic. Ask how they intend to make your interiors look bright and cheerful. Editing tools are also available to reduce brightness, make edges sharper or softer and to balance the blacks and whites.
All in all, the above realty photography will prepare you for the things professionals take care of while shooting a property for a quick sale. And if you are looking for experts who can handle various properties and create awesome photographs, videos or virtual tours in no time, email us at info@massinteract.com.
Read Also – Hands-On Guide to Getting Started with 360° Photography
