Why Every Hotel Needs a 360-Tour Photographer
In the increasingly competitive hospitality industry, hotels have to do their very best to stand out from their competition. They have to find innovative and really creative ways to create compelling narratives to attract their audience. Travelers are all looking for various things when it comes to a hotel—while some seek it as a home away during a business visit, and others use it as a rest stop between journeys. Many others are looking for a luxury escape as part of their vacation. Whatever the reasons for travel may be, hotels need to be able to showcase all their best facilities and amenities to prospective guests all looking for the right fit for their needs. How do you do 360 virtual tour photography? This is where hotels benefit from using someone who is a 360-degree tour photographer. By taking simple photos one step ahead and investing in 360-degree photography to showcase the property, hotels position themselves well to stand out strongly to their audience.
Showcase unique amenities
A photographer who is skilled to capture 360 virtual tour photography has all the tools needed to tell a very interesting and captivating story about the hotel. By doing end-to-end walkthroughs of the lobby to the different types of rooms, swimming pools, gyms, kids play area, spa, and wellness center, 360-degree photography brings the hotel alive. It makes each of the different facilities jump out of the screen and helps prospective guests explore the hotel like they would in real life. 360-degree virtual tour photography captures the minutest of details that standard photos just don’t do justice with.
Building Trust and Credibility
When hotels include 360-degree panoramic photography in their showcase, be it on their website or on various hotel listings, they subliminally include that they don’t hesitate when guests scrutinize their property. In fact, by including 360-degree photography, they welcome guests to check out the entirety of their property to their heart’s content. They enable and empower their prospective customers to fully understand what’s in store for them before they make their booking. This inevitably builds credibility for the hotel and encourages trust.
Improved conversion rates
Studies indicate that virtual tours increase user engagement, leading to longer time spent on a website. Hotels that leverage 360-degree virtual tour photography at the time of bookings allow their audiences to invest emotionally in the property, imagine their time there, and are already planning how they’d use the facilities. The 360-degree virtual tour photography that’s available for guests to walk through fosters a stronger sense of connection that inevitably leads to improved conversion rates and bookings.
Competitive advantage
Hotels that are on the cusp of adopting 360 virtual tour photography for their business but are constantly wondering, How to do 360 virtual tour photography, start by a simple search for virtual tour photography near me. This is a great way to onboard a 360-degree tour photographer for your hotel. They will know all the right perspectives and angles to consider in order to make the property just as visually compelling virtually as it is in real life. Having a 360-degree tour photographer for your hotel also opens up opportunities for you to explore other digital campaigns that you otherwise weren’t able to. Their ability to create stunning photography and videography collateral makes them the go-to assets on your team.
As marketing hotels becomes consistently more difficult, with businesses pulling all stops to create a more interactive and immersive digital experience for their audience, 360-degree virtual tour photography can become the ultimate game changer that helps your hotel stand out.
